Exclusive Q&A on Automated Outreach: Streamline Follow-Ups and Boost Engagement

January 6, 2025

Transform Your Outreach Strategy While Developing Trust with Families 

Automation is changing how businesses of all kinds, including funeral homes, connect with customers and find leads. 


If you’re curious about the impact of automation, join us at MKJ Marketing’s 2025 Winter Summit, happening Feb. 3-5 at the beautiful Westin Riverfront Resort & Spa in Beaver Creek, Colorado. Tribute Technology is a proud sponsor of the event. 


Tribute Technology’s President of Commercial Markets Courtney Gould Miller will be leading a session on automation. She’ll share details about how this technology can enhance your follow-up processes while preserving the personal touch essential for building trust with families. 


Here’s a preview of what Courtney will cover in her session. 


Q: What makes automated outreach so valuable in today’s business environment? 


A: Automated outreach helps businesses stay connected with their leads and customers without requiring constant manual effort. The right tools enable timely, personalized communication that keeps your firm top-of-mind while saving time and resources. It’s about finding the right balance between efficiency and authenticity. 


Q: How does automation help with nurturing leads? 


A: Automation ensures no lead is overlooked. By creating thoughtful communication workflows, you can send the right message at the right time, guiding families through their journey in a meaningful way. From the first contact to a preneed or at-need contract, it’s about fostering relationships at every step. 


Q: Response rates can be a challenge. How can automation improve them? 


A: Automated systems can improve response rates by ensuring follow-ups are consistent and engaging. Using personalized templates tailored to a family's specific interests or needs makes your messages more relevant, encouraging recipients to engage and respond. 


Q: Marketing efforts often require a lot of coordination. How can automation maximize these efforts? 


A: Automation simplifies complex marketing tasks by managing repetitive processes, enabling your team to focus on higher-value work. Tools like lead tracking, audience segmentation, and targeted campaigns help ensure no opportunities are missed, making every effort more effective. 


Q: Some worry that automation might feel impersonal. How do you maintain trust while using these tools? 


A: That concern is valid. That’s why it’s essential to integrate a personal touch. Automation doesn’t replace human connection—it supports it by making thoughtful, consistent communication possible. For instance, you can schedule follow-ups, send condolences on important anniversaries, or check in based on a family's preferences. It’s about using technology to strengthen relationships... not weaken them. 


Q: Why should someone attend your session at the MKJ Summit? 


A: I’ll share practical advice on how to use automation effectively, boost engagement, and achieve better results. Attendees will leave with steps they can use right away to streamline their processes and build stronger connections with leads and customers. 


Join us at the MKJ Marketing Summit to elevate your outreach strategies. You don't want to miss this! 

Register Now
July 30, 2026
A year after integrating with Chptr, Tribute Technology customers can now reach a quarter of a billion monthly radio listeners through the same one-click workflow that already powers televised memorial announcements. WAUNAKEE, Wis. — July 30, 2026 — Tribute Technology today announced that its integration with Chptr now extends beyond local television to include radio through Chptr's expanded partnership with iHeartMedia. Already adopted by more than 100 funeral homes, the expanded integration gives funeral homes access to the television and radio audiences most likely to learn about a passing, attend a service, and support grieving families, all through the same one-click obituary workflow. One year ago, Tribute Technology embedded Chptr's broadcast memorial technology directly into its platform, making it possible for funeral homes to transform an obituary into a professionally produced television memorial announcement without leaving the system they already use every day. Today, that same integration includes nationwide radio distribution alongside television, giving funeral homes access to all 210 U.S. television markets and more than 90 percent of U.S. radio stations reaching a quarter of a billion monthly listeners, all without additional software, data entry, or training. More than 100 funeral homes have already enrolled in the new radio service, reflecting the success of Chptr's existing television integration and the continued demand for trusted broadcast memorial announcements. For funeral homes, the value of broadcast isn't simply reach. It's reaching the right audience. Adults 55 and older remain among the most loyal local television viewers, while radio reaches 87% of U.S. adults every week, more than any other single media platform. Together, television and radio continue to be among the nation's most trusted sources of local news and information, making them uniquely effective channels for community memorial announcements. "This is exactly what we look for in a partnership," said J.B. Showalter, Senior Vice President of Partnerships at Chptr. "Tribute Technology already sits inside the daily workflow of thousands of funeral homes. Bringing our production platform, media partnerships, and nationwide television and radio distribution into that same workflow means families get a meaningful new way to share the news of a passing, without asking funeral professionals to change how they already serve families." For families, the expanded integration means memorial announcements can now reach more of the people whose lives were touched through the trusted local media they already know. For funeral homes, it provides another meaningful way to serve families while reinforcing their role as a trusted community resource. "Over the last year, we've seen that families truly value having their loved one's obituary shared on local television," said ​Anthony Harris, Location Manager at Oak Hill Funeral and Cremation Services. "No single place reaches everyone. Some people watch the news. Others hear the local radio station on the way to work. Adding radio gives us another trusted way to help families reach more of the people who would want to know. It's another meaningful service we can provide with every arrangement." The addition of radio builds on a year of successful television distribution through the existing Tribute Technology integration. "Our responsibility is to continually strengthen the platform funeral homes depend on every day," said Craig Greenseid, CEO of Tribute Technology. "When we can bring meaningful new capabilities into that workflow without adding complexity, our customers benefit. Expanding our integration with Chptr is another example of our commitment to helping funeral professionals better serve families through the technology they already trust." The expanded integration is now available to all Tribute Technology customers. Learn more at Tribute Spotlights | TV Obituaries | Tribute Technology .  About Tribute Technology Tribute Technology is a leading provider of software and services for the death care profession, helping funeral homes, cemeteries, crematories, and online publishers better serve families through connected technology. Its integrated platform simplifies operations, strengthens family engagement, and powers one of North America's largest digital obituary networks. More than 9,000 funeral homes rely on Tribute Technology solutions to support the families they serve. About Chptr Founded in 2020 and headquartered in New York, Chptr is building the distribution network for community storytelling. The company's Broadcast, Social, Video, and Slideshows offerings help funeral homes extend the reach of remembrance, connecting families with the communities that knew and cared about their loved ones. By partnering with funeral homes and media organizations, Chptr ensures life's most meaningful stories reach the people who matter most while keeping funeral professionals at the center of the experience.
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