Why Fast Death Notices Drive Better SEO, Happier Families, and Stronger Results

Simple best practices to help your funeral home stay visible online

Watch out for fake service requests involving third-party payment transfers.

Obituaries Are the First Step to Good Marketing — Here’s What Comes Next

Honoring the professionals who are using technology to lead with care, clarity, and impact

More families are reading texts than emails or mail — here’s how to meet them where they are.

Google’s latest update is changing how people find information. Here’s what it means for your business.

What’s working now, with innovations you can use today

Every funeral professional has been there — sitting across from a family as they work through grief, tension, or even estrangement, all while trying to write something as personal and permanent as an obituary. The pressure to get every detail “just right” falls on the family — and just as often, on you. Sometimes, obituaries are pulled together quickly. Other times, families stall out, unsure what to say or how to begin. That’s when the phone calls start — or they head straight to Google, hoping to find the right words. Tribute Obituary Writer makes a difficult process worlds easier. This simple tool, built right into your website, helps families write a meaningful obituary in just seconds — whether they’re at home or sitting with you in the arrangement room. What It Does Tribute Obituary Writer walks families through a few thoughtful prompts — details like when and where someone was born, what mattered to them, and how they’ll be remembered. Then, with a single click, the AI transforms those answers into a fully written obituary. Families can instantly preview versions in different tones: warm and heartfelt, formal and traditional, or celebratory. With each option, the writing shifts to match the style that best reflects their loved one’s personality. How It Works Tribute Obituary Writer is powered by the same AI technology used in tools like ChatGPT, built on what’s called a large language model. It doesn’t use templates or prewritten scripts. Instead, it’s been trained on billions of words and examples of real human writing. That training allows it to create original text that’s not just grammatically correct — it sounds natural, compassionate, and human. As for the different tone options? That’s thanks to prompt engineering, subtle behind-the-scenes cues that guide the AI to write in distinct voices, all tailored to help families feel seen and understood. Why It Matters For your team: Less time on drafts, edits, and phone calls. For your families: A stressful task becomes simple — and even healing. For your business: A modern, meaningful service available 24/7, right on your website.  Tribute Obituary Writer helps you offer the right words — right when they’re needed.

On Wednesday, June 11, at 2 p.m. ET, Connecting Directors is hosting a webinar packed with practical ways to streamline your operations, support your staff, and grow your business. Fixing the Friction: Real Solutions to the Challenges You Face Every Day If you’re like most funeral professionals we talk to, you’re juggling too much — tight timelines, limited staff, and families who want more, faster. We’ve listened, and now we’re sharing the solutions that are actually helping firms ease the pressure and boost performance. In just one hour, you’ll hear what’s working for top-performing firms across the country. We’ll cover workflow improvements, smart automation, and the kinds of tech tools that make your day smoother — not more complicated. Here’s a look at what you’ll take away: How to free up time with more efficient daily processes Ways to increase obituary traffic and deepen family engagement Tech integrations that reduce staff stress and improve service Real-life examples of Tribute Managment Software and email automation in action Hear from Courtney Gould Miller, Tribute Technology’s President of Commercial Markets, and Jason Truesdell, VP of Technology for Tribute Technology. As a bonus, two lucky attendees will win Lead Logic free for six months — a powerful lead capture tool that helps turn website traffic into real business. Can’t make it live? No problem. Register anyway and we’ll send you the full recording. Stick around for the live Q&A to get your questions answered in real time.