AI is Changing the Way Families Search the Web: Are You Ready?

July 10, 2025

Simple best practices to help your funeral home stay visible online 

Families aren’t finding funeral homes the way they used to. 


For the first time ever, Google’s share of traffic volume is dropping. Instead of clicking through to websites, more people are getting instant answers directly from search engines and AI tools like ChatGPT and Google’s Search Generative Experience — right there on the results page. 


This shift is changing how families discover businesses like yours — and it’s already reshaping what it takes to stay visible online. 


What Is GEO?  


Generative Engine Optimization (GEO) is a way search engines organize and share information. Instead of simply listing websites, they now pull in details, quotes, and summaries from across the internet to answer user questions. 


That means your website and content need to be clear, helpful, and structured in a way that tools like ChatGPT can easily understand. 


Real SEO Success Takes More Than Shortcuts 


While new tools and trends may seem helpful, real SEO success comes from making ongoing improvements based on data. We update our SEO strategy regularly to keep up with changes in search engine algorithms, content trends, and what drives conversions.  


This helps your website stay visible to families when they search online. 


Best Practices That Make a Real Difference 


At Tribute Technology, we’re more than a website provider. We’re a long-term partner, and we’ve built our entire system around helping funeral homes succeed in this new environment. That starts with doing the small things right: 


Fresh, local content


Updates about your staff, services, and community events help show families (and search tools) that your business is active, engaged, and relevant. 


Simple, natural language


Write the way you speak to families. AI search tools are designed to understand plain language, not jargon or “keyword stuffing.” 


Consistency everywhere


Keep your business name, hours, and service details aligned across your website, Google Business Profile, and social media. This builds trust and improves your visibility across all channels. 


Everything working together


When your website, obituaries, marketing tools, and scheduling features are all connected in one place, it’s easier to stay organized — and easier to get found online. 

 

One Home for Your Digital Presence 


You’re already doing so much for families. Managing your online presence shouldn’t be just another task on your list. 


That’s why Tribute Technology brings everything together — your website, marketing tools, social presence, and more — into one connected solution built specifically for funeral professionals. 


Our system is , backed by real people who understand your work, and supported by best practices that make it easy to stay ahead without having to do more. Tribute’s SEO strategy is continuously refined to reflect algorithm shifts, content trends, and conversion insights to help your firm gain visibility online and reach new families. 


Want to learn how a Tribute Technology website and marketing services can help you stay ahead? Let’s connect.  


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FOR IMMEDIATE RELEASE July 24, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology Announces Obit360: A Reimagined Obituary Experience for the Digital Age WAUNAKEE, WI – Tribute Technology has announced the upcoming launch of Obit360 , a next-generation obituary platform that transforms how families and communities engage with online memorials. Obit360 is the most significant evolution of Tribute Technology’s obituary experience to date, delivering a faster, more intuitive, and emotionally resonant design built for today’s digital expectations. Optimized for mobile, powered by improved SEO, and designed to increase engagement and revenue, Obit360 helps funeral homes better serve families while elevating their online presence. “Obit360 is the result of listening closely to our clients and the families they serve,” said Craig Greenseid, CEO of Tribute Technology. “We knew the obituary experience needed to evolve — so we built something faster, smarter, and more personal. Obit360 helps funeral homes create deeper connections and greater value from their websites.” Matt Powell, Tribute Technology’s Chief Technology Officer, added, “We’re seeing a fundamental shift in how families connect and grieve, and it’s happening online. In the first 48 hours after a death, more than 25% of all obituary traffic occurs, and that traffic is not passive. It drives condolence messages, flower orders, donations, even attendance. Obit360 was built to meet this moment: to turn every obituary into an engine of connection, compassion, and community, and to help funeral homes turn visibility into real-world impact.” Built for the Way People Engage Today Obit360 was designed using real user behavior, family feedback, and industry best practices. It introduces a clean, scrollable layout that places details all in one continuous view — no tabs or extra clicks required. With 70–80% of visitors arriving on mobile, the platform delivers a smooth, intuitive experience on any device while keeping the focus on the loved one being honored. Pages load 30% faster, rank higher in search results, and display sympathy gift options directly within the tribute — leading to a 60% increase in purchases. The straightforward design helps reduce confusion, minimizing support calls from families and guests. Real Results for Funeral Homes Firms using Obit360 report major improvements: obituary page visits have increased by 97%, condolence messages by 86%, and sympathy gift purchases by 60%. With fewer support requests, stronger engagement, and a more modern online presence, funeral homes are deepening their connection with families while elevating their digital brand. Available Soon Obit360 will be available first to funeral homes on Tribute Technology’s Premier Partner Network, with expanded availability to follow. Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.
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