Learn from an Expert: Strategies for Success in a Rapidly Changing Industry
Insights from MKJ Marketing Founder Glenn Gould
MKJ Marketing’s 2025 Winter Summit, sponsored by Tribute Technology, is coming up on Feb. 3-5 and will feature an insightful session led by MKJ Marketing Founder Glenn Gould.
With decades of experience and 900+ market research studies under his belt, Glenn’s presentation will delve into the challenges and opportunities facing funeral service businesses today. Here’s a preview of what you can expect.
Competing with Discounters
Glenn will explore the evolving landscape of funeral services. Traditional funeral homes have lowered their prices to compete with discounters, making the discount business model increasingly unsustainable. Cremation services, with their slimmer profit margins, further complicate this dynamic. Glenn will highlight strategies to navigate this shifting market effectively.
Strategies for a Declining Industry
Funeral service has been in a decline for 25 years, driven by changes in consumer preferences and the rise of cremation. Glenn will outline the lifecycle of industries—from growth to maturity to decline—and provide strategies for thriving in this environment.
Acquisition Opportunities
While large consolidators dominate headlines, most acquisitions are made by local competitors. Glenn’s session will cover what to look for in a prospective acquisition, how to integrate new staff into a winning business model, and how to recognize valuable opportunities. He’ll also share advice on avoiding the pitfalls of undervalued acquisitions that often lead to closures within a few years.
Preparing Your Firm for Acquisition
For those considering selling their business, Glenn will offer guidance on preparing for acquisition. Poor organization can lead to discounted offers, even for firms that might otherwise attract corporate buyers. Building a strong, unified brand around a single name can significantly boost your firm’s value and appeal.
Glenn’s session promises to be a must-attend for anyone navigating the challenges of the funeral service industry. Don’t miss this opportunity to gain practical strategies and insights from a seasoned expert.
