What Does Being ADA Compliant ACTUALLY Mean?

May 13, 2022

What Does Being ADA Compliant ACTUALLY Mean? 

Picture how you arrived at this blog; you may have opened an email or were scrolling through social media, then clicked on a link which took you here. Quick and easy right? 


Now imagine doing the same navigation but without the ability to see or use a mouse. Would you be able to get to this blog the same way? Probably not. But millions of people with visual and motor impairments need to navigate websites each day. This is one of the reasons the ADA was developed. 

The Americans with Disabilities Act 

The Americans with Disabilities Act, or ADA, was created to protect people with disabilities from discrimination and offer them reasonable accessibility. Many countries outside the US, including Canada, have similar laws. The ADA guarantees people with disabilities the same freedoms and opportunities as everyone else. These guarantees include the ability to access services, protection against discrimination in seeking employment, and much more. 

What does this mean for websites? 

Although websites did not exist in 1990 when the ADA was created, they are interpreted to fall under ADA Title 3. This section states that any place of business that serves the public must be accessible to those with disabilities. This used to mean brick-and-mortar locations like hotels, restaurants, and retail stores, but websites have also been placed under this umbrella as they are places that accommodate the public for goods and services. 

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How does ADA affect funeral home websites? 

As mentioned above, websites fall under ADA, meaning your funeral home’s website must comply with these standards. The easiest way to make sure your website is more compliant with ADA is to follow Web Content Accessibility Guidelines (or WCAG), specifically level AA. This means your website must be accessible to at least most users. 

Web Content Accessibility Guidelines (WCAG) 

Level A

Your website is accessible to some users. 

Level AA

Your website is accessible to almost all users. 

The 4 Core Accessibility Principles 

To meet level AA, WCAG offers 4 principles to help you determine whether your website is accessible to almost all users. Your website must be perceivable, operable, understandable, and robust. Following these 4 Principles will set your website up to be more ADA compliant. 

  • Be Perceivable

    Imagine reading a page and random parts of it are missing, it would be like reading Swiss cheese - holes everywhere. This principle is about making sure that all the information presented is accessible to everyone. For example, if a person with a visual impairment tries to watch a video on your page, are there subtitles or a transcript? 

  • Be Operable

    All users should be able to navigate your website with ease. Some people with motor impairments can’t use a mouse and won’t be able to use your menus and links in the typical way of clicking on it, so they rely on features such as keyboard navigation. This also applies to any other tools or features you have on your website, such as a pricing calculator or video content. 

  • Be Understandable

    Content and controls must be understandable to the user. Accessibility is nothing if those accessing your website cannot understand what they’re using, reading or hearing. Providing instructions for features, like a contact form, helps users form a clear idea of how to use that feature.  

  • Be Robust

    Treat all your users the same by providing them with the complete user experience, even if they’re using assistive technologies such as voice readers. Even though the delivery may be different, the information should be the same. Your content should stand the test of time and be compatible with both current and future assistive technologies. 

What happens if you don’t comply?

There are 3 ways your business can be affected if you do not comply with the ADA. 

  1. Fines: Government fines can be up to $75,000 for the first violation and increase to a maximum of $150,000 for each additional violation. 
  2. Lawsuits: Whether from people with disabilities or from law firms, you can get sued for not providing adequate accommodations to disabled users. 
  3. Reputation: Serious ADA violations become public record, and will damage the image and reputation of your funeral home 

For example, retail giant Amazon was hit with a website ADA lawsuit in 2018. The eCommerce platform was sued over the inability to use screen readers on their website, which caused accessibility barriers to users who are visually impaired. The lawsuit resulted in Amazon paying out a settlement. 

Tribute Accessibility: Robust ADA compliance 

We at Tribute are pleased to now offer ADA compliance tools through Tribute Accessibility, powered by UserWay. Tribute Technology delivers this innovative product through its network of Premier Partners including leading providers such as FrontRunner Professional, MKJ Marketing, SRS Computing, Funeral Tech, CFS, and others. Tribute Accessibility ADA compliance solutions include ADA website audits, accessibility widgets, and more. Contact us to learn how we can help your funeral home’s website become more ADA compliant. 

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Strategies You Can Use the Minute You’re Back Home: Inside the Tribute Technology Summit If you’re ready to do more than just talk about the future of funeral service, this is where you need to be. The Tribute Technology Summit, November 10–12, 2025, at The St. Regis Longboat Key Resort, co-hosted with MKJ Marketing, brings together the most forward-thinking leaders in the profession for three days of expert guidance, open conversation, and sessions built around real-world takeaways. You’ll head home with fresh ways to strengthen culture, simplify operations, and grow confidently into what’s next. What You’ll Gain New ways to inspire staff and strengthen culture with insights from Jamie Naughton Henriod , former Chief of Staff at Zappos. Tools and systems that save time and improve care , helping you focus on families instead of processes. Smarter strategies for growth, acquisition, and leadership that position your firm for long-term success. Marketing and pricing approaches based on real data , showing what’s working for firms across the country. A clear look ahead at how technology is becoming the new standard of care in funeral service. Join us at the St. Regis Longboat Key Resort this November and come ready to take home strategies you can put to work the minute you’re back in your business. Info and Registration Here

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Tribute Technology and Homesteaders Partner to Simplify Preneed Policy Management for Funeral Homes

October 22, 2025
Waunakee, Wisconsin – October 22, 2025 Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make it easier for funeral homes to manage preneed policies. The planned integration, coming in 2026, will connect Homesteaders’ policy data directly with Tribute Management Software, allowing funeral directors to see and link matching preneed policies right from a case. Policy information will update automatically each night, so directors always have the most current details without sorting through paperwork or entering data twice. “At Homesteaders, we’re committed to offering financial support, expertise, and partnerships that bring value to funeral professionals and the families we serve together,” said Steve Shaffer, Homesteaders President, CEO and Board Chair. “This planned integration with Tribute Technology helps simplifies the preneed management process, giving funeral providers easier access to the information they need so they can focus more fully on designing meaningful experiences for the families they serve.” For funeral homes, this will mean fewer errors, faster workflows, and peace of mind knowing every available fund is captured and applied correctly. Families will benefit too, with less back-and-forth over documents and a smoother, more professional experience. “Funeral directors carry an enormous responsibility, and every minute spent searching for paperwork is a minute taken away from serving families,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “This upcoming integration with Homesteaders takes something complex and makes it simple. It’s about giving time back to the professionals who give so much of themselves every day.” This is the first of several planned integrations designed to connect Tribute Management Software with multiple preneed partners. Together, these systems will help funeral homes work more efficiently and better support the families they serve. About Homesteaders Life Company For nearly 120 years, Homesteaders Life Company has provided products and services to help people design a better farewell. Rooted in financial stability and a deep commitment to the funeral profession, Homesteaders partners with funeral providers of all sizes to help them grow their businesses through innovative preneed solutions. About Tribute Technology Tribute Technology builds technology that helps funeral professionals focus on what matters most—supporting families. Serving more than 9,000 providers worldwide, Tribute’s connected tools for management, websites, marketing, online planning, and payments simplify daily work and strengthen the relationships that matter most. Learn more at www.tributetech.com . Media Contact: Heather McWilliams Mierzejewski VP of Marketing heather.mierzejewski@tributetech.com 303-717-3774

New ObituaryShare Partnership Helps Funeral Homes Reach More Families Online

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ObituaryShare Partners with Tribute Technology to Help Funeral Homes Reach More Families

October 22, 2025
WAUNAKEE, Wis. — October 22, 2025 ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities. Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support. “As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.” The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services. “Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.” Special Offer for Tribute Technology Customers Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative. About ObituaryShare ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive, ObituaryShare offers a simple, affordable way to share stories and strengthen community connection. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
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Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats  New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings WAUNAKEE, Wis., Oct. 6, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats , an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms. “Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.” Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic. When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity. “Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.” The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search. Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences. Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
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