Why Your Website Traffic May Have Dropped — And What to Do About It
Google’s latest update is changing how people find information. Here’s what it means for your business.
If your website traffic dipped recently, you’re not alone.
Between March 14–27, Google rolled out a major core update, introducing AI Overviews that are changing how search results work.
Instead of sending users directly to websites, these AI summaries answer questions at the top of the page by pulling info from many sources. Even if your content helps shape the answer, you might not get the traffic.
What This Means for You:
- Organic traffic may stay lower than before March
- Local searches (like “funeral home near me”) still show local listings and ads
- Paid ads are now appearing at the top and bottom of results pages—potentially reducing ad costs
How to Stay Visible:
- Keep your Google Business Profile fresh
Post updates, respond to reviews, and check for accuracy. - Publish original, high-quality content
This improves your chances of being referenced in AI Overviews. - Run targeted ads
New placements could make paid search more effective than ever.
We’re closely watching the impact of these changes and helping our clients adjust.
Need help reviewing your strategy? We can help! Our digital marketing services will keep you on top of the latest trends in digital marketing and help you stay visible for families in your community. Learn more here.
