NFDA Announces Tribute Technology Sponsorship of Arranger Training Program

February 5, 2026

For Immediate Release

February 5, 2026


Contact for Further Information:

NFDA: Jessica Koth, JKoth@NFDA.org

Tribute Technology: Press@TributeTech.com



Partnership supports gold-standard training that helps funeral professionals better serve today’s families.

Brookfield, Wis. – The National Funeral Directors Association (NFDA) is pleased to announce that Tribute Technology is a sponsor of NFDA’s Arranger Training program, a highly regarded educational experience designed to help funeral professionals strengthen communication, build trust with families and convey the value of a meaningful funeral service.


The sponsorship reflects shared values between NFDA and Tribute Technology around innovation, education and family-centered service, particularly in supporting funeral professionals as family expectations continue to change.


Tribute Technology’s research shows that funeral home websites attract more than 3.5 billion visitors each year, with obituary pages drawing five times more traffic than other areas of the site. As more families begin the arrangement process online, either fully digitally or by starting online before meeting with a funeral director, obituaries often become the first place families connect back to the funeral home. These insights help inform how funeral professionals are trained to meet families earlier in their decision-making journey and guide more meaningful arrangement conversations.


“Funeral professionals are being asked to meet families where they are with empathy, clarity and thoughtful use of technology,” said Matt Powell, Chief Technology Officer, Tribute Technology. “NFDA’s Arranger Training aligns closely with our mission to help funeral homes serve families in meaningful, modern ways, including developing software specifically for use in the arrangement room. We’re proud to support NFDA’s program that elevates both professional development and the family experience.”


At the heart of NFDA’s Arranger Training offerings is the Arrangement Skills Masterclass, an in-person, day-long immersive experience that brings funeral professionals together for collaborative learning, hands-on discussion and practical skill-building. NFDA’s Arranger Training offerings also include the Arrangement Solutions Academy (a four-week, live, instructor-led virtual study group) and a Student Arranger Training Experience (a half-day interactive program tailored for mortuary science students).


“Arranging a funeral is one of the most personal and important interactions a funeral professional has with a family,” said Lanae Strovers, CFSP, NFDA’s Arranger Training instructor. “NFDA’s Arranger Training helps funeral service professionals slow down, ask better questions, and guide families with confidence and compassion. Support from partners like Tribute Technology allows us to strengthen this gold-standard training and expand its impact across the profession.”


Tribute Technology is a long-time supporter of NFDA programs and initiatives, including the NFDA Convention and events app, which helps attendees make the most of association events and connect with one another. The Arranger Training sponsorship reflects a shared commitment to strengthening the profession through collaboration.


For more information about NFDA’s Arranger Training offerings, visit NFDA.org/ArrangerTraining or call 262-789-1880.


About the National Funeral Directors Association


NFDA is the world’s leading and largest funeral service association, serving 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.


About Tribute Technology


Tribute Technology builds technology for funeral professionals based on how families and funeral directors navigate the world today. Serving more than 9,000 funeral providers, Tribute creates connected tools for management, websites, marketing, online planning and payments that support clearer communication, informed choices and more meaningful interactions with families. This commitment to aligning technology with real-world funeral service is Tribute Technology’s mission and the reason we partner with organizations like NFDA. Tribute is committed to designing products that meet today's consumer needs and bridge the gap between funeral home technology and families.


July 30, 2026
A year after integrating with Chptr, Tribute Technology customers can now reach a quarter of a billion monthly radio listeners through the same one-click workflow that already powers televised memorial announcements. WAUNAKEE, Wis. — July 30, 2026 — Tribute Technology today announced that its integration with Chptr now extends beyond local television to include radio through Chptr's expanded partnership with iHeartMedia. Already adopted by more than 100 funeral homes, the expanded integration gives funeral homes access to the television and radio audiences most likely to learn about a passing, attend a service, and support grieving families, all through the same one-click obituary workflow. One year ago, Tribute Technology embedded Chptr's broadcast memorial technology directly into its platform, making it possible for funeral homes to transform an obituary into a professionally produced television memorial announcement without leaving the system they already use every day. Today, that same integration includes nationwide radio distribution alongside television, giving funeral homes access to all 210 U.S. television markets and more than 90 percent of U.S. radio stations reaching a quarter of a billion monthly listeners, all without additional software, data entry, or training. More than 100 funeral homes have already enrolled in the new radio service, reflecting the success of Chptr's existing television integration and the continued demand for trusted broadcast memorial announcements. For funeral homes, the value of broadcast isn't simply reach. It's reaching the right audience. Adults 55 and older remain among the most loyal local television viewers, while radio reaches 87% of U.S. adults every week, more than any other single media platform. Together, television and radio continue to be among the nation's most trusted sources of local news and information, making them uniquely effective channels for community memorial announcements. "This is exactly what we look for in a partnership," said J.B. Showalter, Senior Vice President of Partnerships at Chptr. "Tribute Technology already sits inside the daily workflow of thousands of funeral homes. Bringing our production platform, media partnerships, and nationwide television and radio distribution into that same workflow means families get a meaningful new way to share the news of a passing, without asking funeral professionals to change how they already serve families." For families, the expanded integration means memorial announcements can now reach more of the people whose lives were touched through the trusted local media they already know. For funeral homes, it provides another meaningful way to serve families while reinforcing their role as a trusted community resource. "Over the last year, we've seen that families truly value having their loved one's obituary shared on local television," said ​Anthony Harris, Location Manager at Oak Hill Funeral and Cremation Services. "No single place reaches everyone. Some people watch the news. Others hear the local radio station on the way to work. Adding radio gives us another trusted way to help families reach more of the people who would want to know. It's another meaningful service we can provide with every arrangement." The addition of radio builds on a year of successful television distribution through the existing Tribute Technology integration. "Our responsibility is to continually strengthen the platform funeral homes depend on every day," said Craig Greenseid, CEO of Tribute Technology. "When we can bring meaningful new capabilities into that workflow without adding complexity, our customers benefit. Expanding our integration with Chptr is another example of our commitment to helping funeral professionals better serve families through the technology they already trust." The expanded integration is now available to all Tribute Technology customers. Learn more at Tribute Spotlights | TV Obituaries | Tribute Technology .  About Tribute Technology Tribute Technology is a leading provider of software and services for the death care profession, helping funeral homes, cemeteries, crematories, and online publishers better serve families through connected technology. Its integrated platform simplifies operations, strengthens family engagement, and powers one of North America's largest digital obituary networks. More than 9,000 funeral homes rely on Tribute Technology solutions to support the families they serve. About Chptr Founded in 2020 and headquartered in New York, Chptr is building the distribution network for community storytelling. The company's Broadcast, Social, Video, and Slideshows offerings help funeral homes extend the reach of remembrance, connecting families with the communities that knew and cared about their loved ones. By partnering with funeral homes and media organizations, Chptr ensures life's most meaningful stories reach the people who matter most while keeping funeral professionals at the center of the experience.
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