Meet Tribute Technology’s President: Her Focus on Revolutionizing Funeral Service Through Innovation and Technology
Learn More About Courtney Gould Miller and Her Vision for Our Company
For Courtney Gould Miller, the funeral profession isn’t just a career—it’s part of her DNA.
She had a front-row seat to the inner workings of funeral homes as she learned from her parents, Glenn Gould and Marilyn Jones Gould, who founded MKJ Marketing. From an early age, Courtney witnessed how funeral homes navigated shifting consumer expectations, technological advancements, and branding challenges.
That early exposure shaped her passion for innovation and problem-solving. She went on to help lead MKJ and now, as Tribute Technology’s President of Commercial Markets, she’s continuing her family’s legacy in a bold new way—helping funeral homes embrace digital transformation, protect their online presence, and redefine how they connect with families.
With Courtney at the helm, Tribute Technology is driving the profession into the future, equipping funeral homes with the strategies and tools they need to thrive in an increasingly digital world.
She’s been featured in numerous industry articles, offering insights on the biggest challenges funeral homes face today. Here are some highlights from recent discussions on obituary piracy, AI’s growing role, and the key pain points funeral directors are navigating right now.
A Champion for Protecting Obituaries
One major issue Courtney is tackling is obituary piracy—the scraping and repurposing of obituary content by third-party websites that divert traffic away from funeral home websites. She stresses the importance of funeral homes taking proactive steps to ensure their obituaries rank highest on search engines.
“It is a bit out of all of our control, unfortunately,” Courtney acknowledged in a recent Funeral Service Insider article, “But funeral homes can take steps to make their obituary listings rank as highly as possible and as quickly as possible. Speed matters.”
Her advice? Post obituaries as soon as possible with comprehensive content to establish them as the definitive source. Encouraging families to share obituaries on platforms like Facebook, Nextdoor, and LinkedIn can also boost visibility and credibility in Google’s eyes.
Embracing Innovation in Funeral Service
Under Courtney’s leadership, Tribute Technology has been at the forefront of funeral tech innovation, encouraging funeral homes to embrace digital tools that streamline operations, improve customer engagement, and create more meaningful experiences for families.
She has also highlighted AI’s growing role in the profession.
“We are using AI in all sorts of ways … our development team uses AI to help speed up coding, our marketing teams produce copy faster than ever, and our eCommerce and UX team use AI for data analysis. AI is embedded in almost every department of our company,” she said in a FuneralVision.com article highlighting Tribute Technology’s latest innovations.
Helping Funeral Homes Adapt and Grow
So, what’s the biggest challenge funeral homes face today—and what’s the solution?
“Funeral homes often miss opportunities to nurture relationships with families after services,” said Courtney in a FuneralVision.com article where she shared tips for the year ahead.
“Regular touchpoints—like checking in on anniversaries, holidays, or milestones—can build lasting loyalty. A customer relationship management system can help automate these follow-ups via text or email, ensuring no family feels forgotten.”
A Vision for the Future
Courtney’s leadership at Tribute Technology is helping funeral homes navigate a rapidly evolving landscape.
With her commitment to innovation, consumer advocacy, and funeral home success, she’s not just shaping the profession, she’s redefining it. As technology and tradition continue to evolve side by side, her leadership ensures that funeral homes remain not only relevant but essential, offering families deeper connections, greater accessibility, and lasting memories.
The future of funeral service isn’t just coming—it’s here, and with Courtney at the forefront, it’s more innovative and meaningful than ever.
