Meet Tribute Technology’s President: Her Focus on Revolutionizing Funeral Service Through Innovation and Technology

March 4, 2025

Learn More About Courtney Gould Miller and Her Vision for Our Company 

For Courtney Gould Miller, the funeral profession isn’t just a career—it’s part of her DNA. 


She had a front-row seat to the inner workings of funeral homes as she learned from her parents, Glenn Gould and Marilyn Jones Gould, who founded MKJ Marketing. From an early age, Courtney witnessed how funeral homes navigated shifting consumer expectations, technological advancements, and branding challenges. 


That early exposure shaped her passion for innovation and problem-solving. She went on to help lead MKJ and now, as Tribute Technology’s President of Commercial Markets, she’s continuing her family’s legacy in a bold new way—helping funeral homes embrace digital transformation, protect their online presence, and redefine how they connect with families. 


With Courtney at the helm, Tribute Technology is driving the profession into the future, equipping funeral homes with the strategies and tools they need to thrive in an increasingly digital world. 


She’s been featured in numerous industry articles, offering insights on the biggest challenges funeral homes face today. Here are some highlights from recent discussions on obituary piracy, AI’s growing role, and the key pain points funeral directors are navigating right now. 


A Champion for Protecting Obituaries 


One major issue Courtney is tackling is obituary piracy—the scraping and repurposing of obituary content by third-party websites that divert traffic away from funeral home websites. She stresses the importance of funeral homes taking proactive steps to ensure their obituaries rank highest on search engines. 


“It is a bit out of all of our control, unfortunately,” Courtney acknowledged in a recent Funeral Service Insider article, “But funeral homes can take steps to make their obituary listings rank as highly as possible and as quickly as possible. Speed matters.” 


Her advice? Post obituaries as soon as possible with comprehensive content to establish them as the definitive source. Encouraging families to share obituaries on platforms like Facebook, Nextdoor, and LinkedIn can also boost visibility and credibility in Google’s eyes. 


Embracing Innovation in Funeral Service 


Under Courtney’s leadership, Tribute Technology has been at the forefront of funeral tech innovation, encouraging funeral homes to embrace digital tools that streamline operations, improve customer engagement, and create more meaningful experiences for families. 


She has also highlighted AI’s growing role in the profession. 


“We are using AI in all sorts of ways … our development team uses AI to help speed up coding, our marketing teams produce copy faster than ever, and our eCommerce and UX team use AI for data analysis. AI is embedded in almost every department of our company,” she said in a FuneralVision.com article highlighting Tribute Technology’s latest innovations


Helping Funeral Homes Adapt and Grow 


So, what’s the biggest challenge funeral homes face today—and what’s the solution? 


“Funeral homes often miss opportunities to nurture relationships with families after services,” said Courtney in a FuneralVision.com article where she shared tips for the year ahead


“Regular touchpoints—like checking in on anniversaries, holidays, or milestones—can build lasting loyalty. A customer relationship management system can help automate these follow-ups via text or email, ensuring no family feels forgotten.” 


A Vision for the Future 


Courtney’s leadership at Tribute Technology is helping funeral homes navigate a rapidly evolving landscape. 


With her commitment to innovation, consumer advocacy, and funeral home success, she’s not just shaping the profession, she’s redefining it. As technology and tradition continue to evolve side by side, her leadership ensures that funeral homes remain not only relevant but essential, offering families deeper connections, greater accessibility, and lasting memories. 


The future of funeral service isn’t just coming—it’s here, and with Courtney at the forefront, it’s more innovative and meaningful than ever. 


LEARN MORE ABOUT COURTNEY
July 30, 2026
A year after integrating with Chptr, Tribute Technology customers can now reach a quarter of a billion monthly radio listeners through the same one-click workflow that already powers televised memorial announcements. WAUNAKEE, Wis. — July 30, 2026 — Tribute Technology today announced that its integration with Chptr now extends beyond local television to include radio through Chptr's expanded partnership with iHeartMedia. Already adopted by more than 100 funeral homes, the expanded integration gives funeral homes access to the television and radio audiences most likely to learn about a passing, attend a service, and support grieving families, all through the same one-click obituary workflow. One year ago, Tribute Technology embedded Chptr's broadcast memorial technology directly into its platform, making it possible for funeral homes to transform an obituary into a professionally produced television memorial announcement without leaving the system they already use every day. Today, that same integration includes nationwide radio distribution alongside television, giving funeral homes access to all 210 U.S. television markets and more than 90 percent of U.S. radio stations reaching a quarter of a billion monthly listeners, all without additional software, data entry, or training. More than 100 funeral homes have already enrolled in the new radio service, reflecting the success of Chptr's existing television integration and the continued demand for trusted broadcast memorial announcements. For funeral homes, the value of broadcast isn't simply reach. It's reaching the right audience. Adults 55 and older remain among the most loyal local television viewers, while radio reaches 87% of U.S. adults every week, more than any other single media platform. Together, television and radio continue to be among the nation's most trusted sources of local news and information, making them uniquely effective channels for community memorial announcements. "This is exactly what we look for in a partnership," said J.B. Showalter, Senior Vice President of Partnerships at Chptr. "Tribute Technology already sits inside the daily workflow of thousands of funeral homes. Bringing our production platform, media partnerships, and nationwide television and radio distribution into that same workflow means families get a meaningful new way to share the news of a passing, without asking funeral professionals to change how they already serve families." For families, the expanded integration means memorial announcements can now reach more of the people whose lives were touched through the trusted local media they already know. For funeral homes, it provides another meaningful way to serve families while reinforcing their role as a trusted community resource. "Over the last year, we've seen that families truly value having their loved one's obituary shared on local television," said ​Anthony Harris, Location Manager at Oak Hill Funeral and Cremation Services. "No single place reaches everyone. Some people watch the news. Others hear the local radio station on the way to work. Adding radio gives us another trusted way to help families reach more of the people who would want to know. It's another meaningful service we can provide with every arrangement." The addition of radio builds on a year of successful television distribution through the existing Tribute Technology integration. "Our responsibility is to continually strengthen the platform funeral homes depend on every day," said Craig Greenseid, CEO of Tribute Technology. "When we can bring meaningful new capabilities into that workflow without adding complexity, our customers benefit. Expanding our integration with Chptr is another example of our commitment to helping funeral professionals better serve families through the technology they already trust." The expanded integration is now available to all Tribute Technology customers. Learn more at Tribute Spotlights | TV Obituaries | Tribute Technology .  About Tribute Technology Tribute Technology is a leading provider of software and services for the death care profession, helping funeral homes, cemeteries, crematories, and online publishers better serve families through connected technology. Its integrated platform simplifies operations, strengthens family engagement, and powers one of North America's largest digital obituary networks. More than 9,000 funeral homes rely on Tribute Technology solutions to support the families they serve. About Chptr Founded in 2020 and headquartered in New York, Chptr is building the distribution network for community storytelling. The company's Broadcast, Social, Video, and Slideshows offerings help funeral homes extend the reach of remembrance, connecting families with the communities that knew and cared about their loved ones. By partnering with funeral homes and media organizations, Chptr ensures life's most meaningful stories reach the people who matter most while keeping funeral professionals at the center of the experience.
July 23, 2026
Most funeral homes know they need a marketing strategy, but figuring out where to start is another matter. In this on-demand webinar, Tribute Technology's Lacey Serrago, Marketing Agency Director, breaks down the core building blocks of a clear, actionable marketing plan built for funeral professionals.
June 18, 2026
Stay ahead in funeral service with Tribute Technology's Tech Insider — your source for industry events, marketing strategies, tech tools, and innovations helping funeral homes serve families better.
June 16, 2026
Tribute Technology's Trend ReCON 2026 brought funeral directors together in Nashville for two days of peer learning, real connections, and hands-on sessions.
May 19, 2026
Technology built around care. See how Tribute Technology is helping funeral homes streamline operations, write better obituaries, and extend their reach — without adding work for your staff.
April 16, 2026
Stay up to date on the latest in funeral service technology — from a national Times Square campaign to new software partnerships, a fresh case study, and events you won't want to miss.
April 8, 2026
Tribute Technology partners with Life Celebration to help funeral homes deliver personalized memorial products quickly, with next-day turnaround and streamlined operations.
February 18, 2026
Discover the 10 expectations families have for funeral home websites in 2026—from modern obituaries to mobile design and online tools that build trust.
February 12, 2026
Families are planning funerals online. Learn how Tribute Technology supports NFDA’s Arranger Training to help funeral professionals adapt and serve families better.
February 5, 2026
NFDA announces Tribute Technology as a sponsor of its Arranger Training Program, supporting funeral professionals with modern, family-centered education.
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