Yikes – AI Came Up with That?
The hype in our profession surrounding AI is ongoing, as more firms use tools like our own Tribute Obituary Writer to generate heartfelt and unique obituaries in just seconds.
As your staff becomes more comfortable using AI, some might wonder what other tasks it can perform.
A personal word of warning: While AI simulates human intelligence, it’s severely lacking when it comes to human connection and sensitivity.
Take, for example, these headlines generated in Chat GPT when asked about preplanning a cremation:
Skim through this list, and it’s obvious that AI comes up short. Sure, some of these headlines could inspire other options – but some are downright offensive.
When writing about sensitive topics, including cremation, burial, and grief, appropriate perspective and emotion are paramount.
If you could use assistance with your marketing – from social media posts to newspaper ads, websites, videos, and more – remember that you can always turn to Tribute Marketing Services and our exclusive partnership with the experts at MKJ Marketing.
AI’s potential is vast, but the human element is the foundation of our profession. And for that, there is no substitute.
