Who’s Looking at Your Obituaries — What Tribute Technology’s New Study Reveals
After analyzing 1.75 billion obituary sessions, Tribute Technology’s Benchmarking the Modern Obituary study uncovered an important trend:
Your online obituary audience is largely women over 50 from your own community.
They’re also the group most likely to be making at-need decisions now and thinking about pre-planning in the future. Knowing who’s coming to your site helps you create an online experience that meets families where they are and builds trust long before they ever need your services.
How They Engage
Our decades of user experience research show that thoughtful obituary design keeps visitors on your site longer and encourages them to explore the services families value most. And timing plays a role too:
Obituaries posted online within the first 24 hours receive significantly more views and tributes.
These insights give funeral homes a clear, factual look at how their digital presence supports families today and contributes to future growth. With this understanding, you can:
- strengthen your connection to the community
- support families more effectively
- naturally grow at-need and pre-need business
To explore the full findings, take a look at Tribute Technology’s Benchmarking the Modern Obituary study.
