Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats

October 8, 2025

Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats 


New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings 

 

WAUNAKEE, Wis., Oct. 6, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats, an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms.   

 

“Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.”   

 

Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic.   

 

When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. 

 

The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity.   

 

“Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.”   

 

The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search.   

 

Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences.   

 

Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page.   

 

About Tribute Technology 

 

Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin.   

 

Media Contact 

Heather McWilliams Mierzejewski 

VP of Marketing, Tribute Technology 

press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774 


Access the ObitStudy
December 30, 2025
[Blountville, TN / New York, NY — December 2025 ] — Heritage Family, a leading national network of funeral homes and cemeteries, today announced the company-wide expansion of their successful partnership with Chptr, in collaboration with Tribute Technology, delivering modern video and television-based death notices and community announcements to families across all Heritage Family locations nationwide. Chptr is a media and technology platform that helps funeral homes distribute service information through trusted local television and publisher channels, extending reach within the communities they serve. Through this partnership, Heritage Family locations will be able to share service listings and death notices across local station websites, station-owned digital platforms, and affiliated publisher networks. The initiative is powered by Chptr’s national media network and integrated into Tribute Technology through Tribute Spotlights—creating a seamless workflow for funeral home teams. “For generations, local television has been one of the most trusted ways communities learn about important life events,” said Lindsay Granson, Chief Operating Officer of Heritage Family . “This partnership allows us to bring that reach back to funeral service—combining Tribute Technology’s platform with Chptr’s media network to ensure families’ announcements are seen where communities already turn for local information.” Through the integration, funeral homes using Tribute Technology can activate Tribute Spotlights , which distribute death notices and service details beyond traditional obituary pages and into trusted local media ecosystems . Chptr serves as the media and distribution layer—connecting listings to television stations and publishers across hundreds of U.S. markets—while Tribute Technology remains the core platform funeral homes already rely on. “Funeral homes deserve modern visibility without added complexity,” said Craig Greenseid, President and CEO of Tribute Technology . “By integrating Tribute Spotlights with Chptr’s broadcast network, we’re giving firms a simple, scalable way to extend their reach into local television and publisher channels—without changing how they work.” Chptr’s media network includes partnerships with major local television station groups and regional publishers, helping funeral homes reduce reliance on third-party obituary aggregators while retaining first-party ownership, local trust, and measurable reach . “For generations, families have paid significant fees simply to publish an obituary. This partnership changes that forever,” said Rehan Choudhry, CEO of Chptr . “For the first time ever, funeral homes can offer families broadcasted obituaries at no cost—ending an era of expensive print notices and replacing it with a modern, media-driven approach that reaches communities where they engage today and fundamentally modernizes how life is honored.” A nationwide rollout across funeral homes and cemeteries As part of the expansion, Heritage Family locations will gain: Television-based death notices and service listings via local station websites Distribution through trusted broadcast and publisher networks , not just aggregators Integrated activation through Tribute Spotlights , embedded in Tribute Technology’s platform Centralized reporting on reach and performance tied to media placement The partnership reflects a growing shift in funeral service toward local media visibility, platform integration, and reclaiming control of community announcements . About Heritage Family Heritage Family is a national network of funeral homes, cemeteries, and crematories dedicated to honoring life through personalized, community-centered service. The organization operates more than 130 locations across 11 states. About Tribute Technology Tribute Technology is a leading provider of software and digital solutions for funeral homes, helping firms streamline operations, support families, and deliver meaningful memorial experiences. Tribute Spotlights extends Tribute Technology’s platform into broader community and media distribution. About Chptr Chptr is a media and technology platform connecting funeral homes with local television stations and publishers to power modern death notices, service listings, and community announcements—restoring visibility, trust, and control to the firms that serve families every day. Media Contact Jenny Knizner Head of Growth, Chptr E: jenny@chptr.com
December 17, 2025
Learn how Tribute Technology and Family Shield Credit empower funeral professionals to navigate financial conversations with ease, offering families flexible, stress-reducing payment options.
December 16, 2025
Tribute Technology unveils a unified go-to-market structure that strengthens customer experience by aligning marketing, sales, success, and support to better serve funeral professionals.
December 11, 2025
Join CFS leaders for a live webinar on Dec. 17 to explore new website updates, user insights, and upcoming features designed to help your funeral home do more.
December 11, 2025
How families’ online habits are reshaping funeral home marketing
December 4, 2025
Even the best tools come with questions. When they do, you need support that’s easy to reach and fast to respond.
December 2, 2025
Discover the key demographic reading your online obituaries! Tribute Technology's study of 1.75 billion sessions reveals your audience is mostly women over 50 in your community. Learn how this insight can help your funeral home support families, optimize your site, and grow your business.
November 25, 2025
Discover how Tribute Management Software streamlines workflows, reduces paperwork, and supports funeral homes with one connected platform in this on-demand webinar.
Ski Summit Blog Banner
November 20, 2025
Discover why forward-thinking funeral homes attend the 2026 Ski Summit — a three-day event in Park City offering practical insights, strategy, and inspiration for the year ahead.
Reach more families online with strategic marketing that boosts visibility, builds trust, and connec
November 19, 2025
Reach more families online with strategic marketing that boosts visibility, builds trust, and connects you at the right moment through Tribute Marketing Services.
More Posts