New Study Available Now: Millions of Obituaries, Surprising Results
October 7, 2025
What really makes families click, share, and come back again
It’s finally here — the most in-depth look at online obituaries ever conducted.
Tribute Technology’s Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats analyzes millions of obituaries to reveal surprising patterns that could change the way you think about your website, your families, and even your competitors.
For the first time, you’ll see what actually gets families to engage, how broadcast media plays a role you may not expect, and the exact strategies leading firms are using to turn obituaries into their most powerful source of organic traffic.
Here’s a glimpse at what you’ll find inside:
- The obituary features that spark the most shares — and why
- What keeps families coming back to your website long after a service
- The ripple effect broadcast media has on obituary traffic
- The playbook top-performing firms are already putting to work
This is the research everyone in the profession will be talking about — and it’s available now.
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Tribute Technology’s Jules Green-Fournier shares how dedicated account managers, proactive support, and one-on-one relationships strengthen customer care and results.
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Waunakee, Wisconsin – November 5, 2025 Partnership Provides Client Families Access to Budget-Friendly Payment Plans while Strengthening Funeral Homes and Reducing Accounts Receivable Tribute Technology has announced a new partnership with Family Shield Credit, the first fintech platform designed by funeral professionals to offer flexible, budget-friendly payment options for funeral homes and their client families. This collaboration integrates Family Shield's proven financing platform into Tribute Technology’s ecosystem, making it easier than ever for funeral homes to provide families with the services they need without the burden of immediate financial constraints. “Family Shield offers a crucial solution that allows families to make decisions based on what they truly want for their loved ones, not just what they can afford at the moment,” said Craig Greenseid, CEO of Tribute Technology. “By working with Family Shield, we’re adding another layer to the Tribute Technology platform, giving funeral homes the ability to offer more comprehensive services while improving their financial health at the same time.” Key Benefits for Funeral Homes The partnership with Family Shield brings several key advantages to funeral homes. Funeral homes receive direct payment from Family Shield, typically within 48 hours of the client’s service, eliminating the delays and uncertainties associated with waiting for estate settlements, life insurance disbursements, or property sales. This helps improve cash flow and reduce accounts receivable. Homes using Family Shield see an average 30% increase in total spend per family. Flexible payment plans empower families to select the services and memorials they truly want, rather than settling due to immediate financial constraints. Family Shield’s platform provides fast underwriting and approval decisions through a proprietary fintech portal, streamlining the application process. There is no paperwork or manual review required, making it easy for funeral homes to offer this option to families. Tribute Technology funeral homes can quickly onboard through an automated online portal. Ongoing webinars and training are available to help funeral directors confidently present these payment options to families. Combined with Tribute Technology’s existing Tribute Pay payment platform, this exciting partnership with Family Shield creates a comprehensive financial solution for funeral directors. “Our goal is to help funeral homes serve families with compassion and respect, and this partnership directly aligns with that mission,” said Dan Solecki Sr., Co-Founder and President at Family Shield Credit. “With Family Shield, funeral homes can streamline their payment processes, improve cash flow, and offer families the peace of mind they deserve.” About Family Shield Family Shield Credit provides flexible payment solutions for funeral homes and their clients, offering families peace of mind during difficult times. Families can borrow funds to cover funeral expenses, relieving the stress of immediate payments and providing much-needed time. Learn more at familyshieldcredit.com . About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. To learn more, visit www.tributetech.com . Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
