The Importance of Listing Diverse Services on Your Website
January 31, 2024
If your funeral home provides a service, it’s essential to list it on your website.
Many people try to get as much information as possible online before calling—especially when they’re grieving and talking on the phone is difficult. If something isn’t listed on your site, those looking for it will likely move on to the next option.
For example, many funeral homes offer options for specific religions but might not list them on their websites. This is not great for SEO, as people who are searching for these services won’t be able to find you.
Here are some examples of how you could write about different types of diverse religious services on your website.
- We provide end-of-life services for Jewish families at our funeral home. A traditional Jewish funeral occurs within 24 hours of the time of death. There is no public viewing of the body, and services can take place at a synagogue, funeral home, or grave site. The body is buried in a simple, unordained casket. Please reach out if our firm can help your family plan a Jewish funeral service.
- We serve many Buddhist families in our area. For Buddhist services, the body must be kept cold until it is washed and prepared for burial or cremation. The deceased should be dressed in everyday clothes. An altar can be placed near the casket with flowers, fruit, incense, and images of the deceased and of the Buddha. Chanting that’s prerecorded or performed by monks or laypeople is also an option. If you need assistance planning a Buddhist funeral service, don’t hesitate to reach out to us.
- We offer end-of-life services for Muslim families in our community. With Muslim services, the body is typically washed and buried without embalming within 24 hours. Men are washed by men and women by women, with a few exceptions. Protocols for preparation include washing the body starting at the right side, braiding the hair, and wrapping the body in cotton. If you need assistance planning end-of-life services for a loved one of the Islamic faith, please contact us.
If you don’t provide these services, you might consider adding them to your offerings for greater inclusivity. Not only will you serve your community better, but you’ll be able to reach new families who you could not serve previously.
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[Blountville, TN / New York, NY — December 2025 ] — Heritage Family, a leading national network of funeral homes and cemeteries, today announced the company-wide expansion of their successful partnership with Chptr, in collaboration with Tribute Technology, delivering modern video and television-based death notices and community announcements to families across all Heritage Family locations nationwide. Chptr is a media and technology platform that helps funeral homes distribute service information through trusted local television and publisher channels, extending reach within the communities they serve. Through this partnership, Heritage Family locations will be able to share service listings and death notices across local station websites, station-owned digital platforms, and affiliated publisher networks. The initiative is powered by Chptr’s national media network and integrated into Tribute Technology through Tribute Spotlights—creating a seamless workflow for funeral home teams. “For generations, local television has been one of the most trusted ways communities learn about important life events,” said Lindsay Granson, Chief Operating Officer of Heritage Family . “This partnership allows us to bring that reach back to funeral service—combining Tribute Technology’s platform with Chptr’s media network to ensure families’ announcements are seen where communities already turn for local information.” Through the integration, funeral homes using Tribute Technology can activate Tribute Spotlights , which distribute death notices and service details beyond traditional obituary pages and into trusted local media ecosystems . Chptr serves as the media and distribution layer—connecting listings to television stations and publishers across hundreds of U.S. markets—while Tribute Technology remains the core platform funeral homes already rely on. “Funeral homes deserve modern visibility without added complexity,” said Craig Greenseid, President and CEO of Tribute Technology . “By integrating Tribute Spotlights with Chptr’s broadcast network, we’re giving firms a simple, scalable way to extend their reach into local television and publisher channels—without changing how they work.” Chptr’s media network includes partnerships with major local television station groups and regional publishers, helping funeral homes reduce reliance on third-party obituary aggregators while retaining first-party ownership, local trust, and measurable reach . “For generations, families have paid significant fees simply to publish an obituary. This partnership changes that forever,” said Rehan Choudhry, CEO of Chptr . “For the first time ever, funeral homes can offer families broadcasted obituaries at no cost—ending an era of expensive print notices and replacing it with a modern, media-driven approach that reaches communities where they engage today and fundamentally modernizes how life is honored.” A nationwide rollout across funeral homes and cemeteries As part of the expansion, Heritage Family locations will gain: Television-based death notices and service listings via local station websites Distribution through trusted broadcast and publisher networks , not just aggregators Integrated activation through Tribute Spotlights , embedded in Tribute Technology’s platform Centralized reporting on reach and performance tied to media placement The partnership reflects a growing shift in funeral service toward local media visibility, platform integration, and reclaiming control of community announcements . About Heritage Family Heritage Family is a national network of funeral homes, cemeteries, and crematories dedicated to honoring life through personalized, community-centered service. The organization operates more than 130 locations across 11 states. About Tribute Technology Tribute Technology is a leading provider of software and digital solutions for funeral homes, helping firms streamline operations, support families, and deliver meaningful memorial experiences. Tribute Spotlights extends Tribute Technology’s platform into broader community and media distribution. About Chptr Chptr is a media and technology platform connecting funeral homes with local television stations and publishers to power modern death notices, service listings, and community announcements—restoring visibility, trust, and control to the firms that serve families every day. Media Contact Jenny Knizner Head of Growth, Chptr E: jenny@chptr.com
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