The Importance of Listing Diverse Services on Your Website

If your funeral home provides a service, it’s essential to list it on your website. 

Many people try to get as much information as possible online before calling—especially when they’re grieving and talking on the phone is difficult. If something isn’t listed on your site, those looking for it will likely move on to the next option. 

For example, many funeral homes offer options for specific religions but might not list them on their websites. This is not great for SEO, as people who are searching for these services won’t be able to find you. 

Here are some examples of how you could write about different types of diverse religious services on your website. 

• We provide end-of-life services for Jewish families at our funeral home. A traditional Jewish funeral occurs within 24 hours of the time of death. There is no public viewing of the body, and services can take place at a synagogue, funeral home, or grave site. The body is buried in a simple, unordained casket. Please reach out if our firm can help your family plan a Jewish funeral service. 

• We serve many Buddhist families in our area. For Buddhist services, the body must be kept cold until it is washed and prepared for burial or cremation. The deceased should be dressed in everyday clothes. An altar can be placed near the casket with flowers, fruit, incense, and images of the deceased and of the Buddha. Chanting that’s prerecorded or performed by monks or laypeople is also an option. If you need assistance planning a Buddhist funeral service, don’t hesitate to reach out to us. 

• We offer end-of-life services for Muslim families in our community. With Muslim services, the body is typically washed and buried without embalming within 24 hours. Men are washed by men and women by women, with a few exceptions. Protocols for preparation include washing the body starting at the right side, braiding the hair, and wrapping the body in cotton. If you need assistance planning end-of-life services for a loved one of the Islamic faith, please contact us. 

If you don’t provide these services, you might consider adding them to your offerings for greater inclusivity. Not only will you serve your community better, but you’ll be able to reach new families who you could not serve previously. 

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