Sink Or Swim: Thoughts For Embalmers

December 1, 2022

Recently I completed my first long distance Ironman event in Cambridge, Maryland. For those of you who have heard of Ironman but do not really understand what all is involved I will briefly explain – an Ironman 140.6 mile triathlon is broken into three different sports (Swim, Bike, Run) with the swim being 2.4 miles long and often the most feared because you are alone and in a large lake or ocean. The bike is 112 miles followed by a 26.2 mile run or jog or walk or crawl. Needless to say it is a long day that starts will the swim. 


Over the past few years I have participated and volunteered at several triathlons and I am always amazed at the number of triathletes who get pulled from the race who were not able to complete the swim portion of the triathlon into a rescue boat either due to lack of physical conditioning or in most cases a minor panic attack. For me the thought of drowning is something I fear every time I think of completing a swim in the open water. When I hear about an accidental drowning on the news, I can’t help but think about the person and their struggle to survive in the water and the family left behind to wonder what happened or worse the guilt they might have if it was a child in their own swimming pool or bathtub. 


Recently the local lake near my house had two adult bodies float up on shore a week apart that were suspected to have died from drowning. Our lake attracts a lot of fisherman who are often seen in their boats alone fishing until dark and that can cause a lot trouble if there is any type of accident or health issues. Studies have found, natural water, like rivers, lakes and the ocean, were the most common spots for drowning. 


Many people who are not in the funeral business would never believe that drowning is a leading cause of accidental death for children 5-years and younger. A study from the CDC repotted that from 2005 to 2014, during those 9 years, more than 32,000 people died from drowning, an average of nearly 3,500 each year, or about 10 a day. Drowning has recently replaced traffic accidents as the leading cause of accidental death. 


As embalmers, drowning cases present a lot of variables and several approaches can be used to treat the drowning victim based on where the death occurred and how long the person was in the water prior to being found. For the sake of this article we will assume the death occurred in a lake or river. 


Typically a drowning victim will float face down in the water increasing the likelihood of dark coloring in the face from the blood settling in the face along with extreme swelling. These two challenges can cause embalmers to quickly suggest a closed casket to the family. I have found bleaching the facial area with X-Tone and assuming the person is autopsied I would suggest raising both carotid arteries and using the restricted cervical injection to prevent further swelling in the face. A high strength fluid such as Trauma Care in waterless solution strength of 2.5% or higher to ensure preservation demands are met. 



In addition to arterial injection the embalmer should hypo inject the areas the fluid did not reach or the fluid had minimal results. Other major concerns are purge, skin slip and bacteria in the nasal and oral cavity. Swabbing the nose and packing the mouth with Chlora-san is also a good safety measure. With regard to odor – the best solution I have used is a product called Neutrolene which comes in a spray or granual form to be placed inside of the plastic unionalls or in the case of a full decomp case a combination of the two products along with wrapping the body bag with a thick plastic and wrapping the bag in several layers and taping the wrap tight. If done correctly you can place a full decomp body in a non-sealing casket without odor. The best advice I have always been told is “it is better to be safe than sorry”. 


Yes I admit it, it is easier to “powder and bag them”, but as a professional embalmers we need to always go the extra mile for the families we have been trusted to serve. With cremation rates raising every year our ability to create value in viewing will determine if embalming will sink or swim. 

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FOR IMMEDIATE RELEASE July 24, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology Announces Obit360: A Reimagined Obituary Experience for the Digital Age WAUNAKEE, WI – Tribute Technology has announced the upcoming launch of Obit360 , a next-generation obituary platform that transforms how families and communities engage with online memorials. Obit360 is the most significant evolution of Tribute Technology’s obituary experience to date, delivering a faster, more intuitive, and emotionally resonant design built for today’s digital expectations. Optimized for mobile, powered by improved SEO, and designed to increase engagement and revenue, Obit360 helps funeral homes better serve families while elevating their online presence. “Obit360 is the result of listening closely to our clients and the families they serve,” said Craig Greenseid, CEO of Tribute Technology. “We knew the obituary experience needed to evolve — so we built something faster, smarter, and more personal. Obit360 helps funeral homes create deeper connections and greater value from their websites.” Matt Powell, Tribute Technology’s Chief Technology Officer, added, “We’re seeing a fundamental shift in how families connect and grieve, and it’s happening online. In the first 48 hours after a death, more than 25% of all obituary traffic occurs, and that traffic is not passive. It drives condolence messages, flower orders, donations, even attendance. Obit360 was built to meet this moment: to turn every obituary into an engine of connection, compassion, and community, and to help funeral homes turn visibility into real-world impact.” Built for the Way People Engage Today Obit360 was designed using real user behavior, family feedback, and industry best practices. It introduces a clean, scrollable layout that places details all in one continuous view — no tabs or extra clicks required. With 70–80% of visitors arriving on mobile, the platform delivers a smooth, intuitive experience on any device while keeping the focus on the loved one being honored. Pages load 30% faster, rank higher in search results, and display sympathy gift options directly within the tribute — leading to a 60% increase in purchases. The straightforward design helps reduce confusion, minimizing support calls from families and guests. Real Results for Funeral Homes Firms using Obit360 report major improvements: obituary page visits have increased by 97%, condolence messages by 86%, and sympathy gift purchases by 60%. With fewer support requests, stronger engagement, and a more modern online presence, funeral homes are deepening their connection with families while elevating their digital brand. Available Soon Obit360 will be available first to funeral homes on Tribute Technology’s Premier Partner Network, with expanded availability to follow. Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.
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