How to Reach Families Online at the Exact Right Time

November 19, 2025

Find families where they already are — online. 

Talk to any family who walks through your doors, and you'll discover they most likely started their search long before picking up the phone or sending an email. 


They turn to Google, browse social media, or read an online obituary while they gather information quietly in the background. The opportunity is simple: be visible in those moments. 


Here’s how Tribute Marketing Services helps you do exactly that. 


Show up when they search. 


If your funeral home isn’t near the top of local search results, you’re missing real inquiries. With targeted Google Ads — managed by our certified Google Partner team — you can reach families right when they’re actively looking for help. 


Stay present in their scroll. 


Social media keeps your name familiar in the community. Helpful posts, thoughtful resources, and well-timed ads build awareness and trust long before a family needs your services. Our team creates and manages it all, including responses, so your online presence stays active without adding to your workload. 


Reach families at the exact right moment. 


Behavioral marketing, available exclusively through the Tribute Website Platform, uses data from your obituaries, website traffic, and social channels to deliver more relevant messages at just the right time. It’s a subtle, personalized way to stay connected with people who are searching quietly. 


When your website and marketing work together, everything works better. 


Your website is strongest when paired with consistent, strategic marketing. Combined, they help you get found, build trust, and create meaningful connections in your community. 


If you’re ready to reach families more effectively online, we’re here to help. 


Talk to a marketing specialist today!
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Waunakee, Wisconsin – November 5, 2025 Partnership Provides Client Families Access to Budget-Friendly Payment Plans while Strengthening Funeral Homes and Reducing Accounts Receivable Tribute Technology has announced a new partnership with Family Shield Credit, the first fintech platform designed by funeral professionals to offer flexible, budget-friendly payment options for funeral homes and their client families. This collaboration integrates Family Shield's proven financing platform into Tribute Technology’s ecosystem, making it easier than ever for funeral homes to provide families with the services they need without the burden of immediate financial constraints. “Family Shield offers a crucial solution that allows families to make decisions based on what they truly want for their loved ones, not just what they can afford at the moment,” said Craig Greenseid, CEO of Tribute Technology. “By working with Family Shield, we’re adding another layer to the Tribute Technology platform, giving funeral homes the ability to offer more comprehensive services while improving their financial health at the same time.” Key Benefits for Funeral Homes The partnership with Family Shield brings several key advantages to funeral homes. Funeral homes receive direct payment from Family Shield, typically within 48 hours of the client’s service, eliminating the delays and uncertainties associated with waiting for estate settlements, life insurance disbursements, or property sales. This helps improve cash flow and reduce accounts receivable. Homes using Family Shield see an average 30% increase in total spend per family. Flexible payment plans empower families to select the services and memorials they truly want, rather than settling due to immediate financial constraints. Family Shield’s platform provides fast underwriting and approval decisions through a proprietary fintech portal, streamlining the application process. There is no paperwork or manual review required, making it easy for funeral homes to offer this option to families. Tribute Technology funeral homes can quickly onboard through an automated online portal. Ongoing webinars and training are available to help funeral directors confidently present these payment options to families. Combined with Tribute Technology’s existing Tribute Pay payment platform, this exciting partnership with Family Shield creates a comprehensive financial solution for funeral directors. “Our goal is to help funeral homes serve families with compassion and respect, and this partnership directly aligns with that mission,” said Dan Solecki Sr., Co-Founder and President at Family Shield Credit. “With Family Shield, funeral homes can streamline their payment processes, improve cash flow, and offer families the peace of mind they deserve.” About Family Shield Family Shield Credit provides flexible payment solutions for funeral homes and their clients, offering families peace of mind during difficult times. Families can borrow funds to cover funeral expenses, relieving the stress of immediate payments and providing much-needed time. Learn more at familyshieldcredit.com . About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. To learn more, visit www.tributetech.com . Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
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