3 Social Media Predictions Your Funeral Home Needs for 2026
How families’ online habits are reshaping funeral home marketing
Families are spending more time online than ever, with the average person devoting about 2 hours and 21 minutes a day to social media. With that level of screen time, expectations are high — especially for businesses like funeral homes.
Here are three social media shifts your staff should keep in mind heading into 2026.
1. Families Will Expect You on More Than One Platform
Most people now move between several social platforms every day. Someone may see an obituary post on Facebook, watch a short educational clip on Instagram, and then search for your firm on YouTube (now the second-largest search engine on the web, trailing only behind Google).
Your content doesn’t need to be identical everywhere, but your tone and message should feel consistent. Think of it as meeting families where they already spend their time.
2. Video Will Be the Most Effective Way to Reach Families
Video continues to dominate how people learn and make decisions online. Short-form videos drive quick engagement, while longer clips, live videos, and simple series-style content are gaining traction.
For funeral homes, consider simple, sincere content — introducing your staff, explaining service options, sharing grief resources, or giving a brief facility tour. This goes a long way in helping families feel comfortable reaching out.
Families aren’t just scrolling anymore. They’re watching.
3. Social Customer Care Will Shape Your Reputation
Families now use social media to ask questions and form opinions about local businesses. A quick, thoughtful response builds trust. Ignoring or delaying a reply can unintentionally send the opposite message.
Treat your social platforms as an extension of your customer service, not just a marketing tool.
Let’s Get Social
Our social media marketing services help your firm stay active, visible, and responsive through:
- Engaging, relevant posts
- High-performing, well-targeted ads
- Around-the-clock response to comments and messages
Talk with us to come up with a strong social strategy to help families connect with you long before they need you.
