Don’t Sleep on Millennials

When talking about preplanning to different members of your community, don’t forget about the Millennials! 

This article from Healthnews.com notes Millennials are preplanning more than ever. 

So, why is that? 

The article gives this insight: “Millennials are, in my opinion, more willing to talk about death because it's been a big part of our lives. We have witnessed and been exposed to death non-stop in the media, music, and various forms of entertainment since we were children." 

Examples includes the ongoing violence in the Middle East, the 9/11 terrorist attacks, mass shootings, and the COVID-19 pandemic. 

Here are some other reasons why Millennials may feel more comfortable with the idea than older generations: 

• Watching videos and content created by deathcare professionals on social media, including TikTok and YouTube. 
• The rising popularity of the death positivity movement. 
• More interest in green burial options. 

 
Why does this matter? Consider the items above when planning your marketing dollars, the content on your website, and the events you send staff to. Millennials will be your future decision-makers, after all! 

Learn more about this at Trend ReCON 2024. Our marketing experts will share fantastic, useful insights and strategies for funeral homes. Check it out here: Trend ReCON 2024 at Tampa, FL.