Tribute Technology Expands Executive Team to Accelerate Innovation and Growth

May 15, 2025

FOR IMMEDIATE RELEASE                                                                                                                       May 15, 2025 


  

Contact for Further Information: 
Tribute Technology
315 Raemisch Rd., Ste G
Waunakee, WI 53597 

press@tributetech.com
 

 

Tribute Technology Expands Executive Team to Accelerate Innovation and Growth 


WAUNAKEE, WI — Tribute Technology, the leading provider of software and marketing solutions for funeral homes, cemeteries, and cremation businesses across North America, has announced the appointment of Craig Greenseid as Chief Executive Officer. This strategic move further strengthens the company’s leadership bench as it enters its next phase of growth, platform innovation, and customer experience enhancement. 


Greenseid is a seasoned executive with more than two decades of experience driving transformation and customer-centric strategies across the technology landscape. Most recently, he served as a Managing Director and Operating Executive within The Carlyle Group’s private equity portfolio where he focused tech companies on how they scale and operate effectively — experience that aligns with meeting the needs of Tribute Technology's clients and the families they serve. 


Greenseid has been a Tribute Technology board member for more than two years, deeply involved in shaping the company’s strategic priorities and roadmap investments. His expanded role ensures continuity in execution and clear alignment for the company’s vision for the future. 


“It is an honor to join Tribute Technology as its CEO,” said Greenseid. “I am excited to lead this innovative company and continue working alongside the talented team to further its mission of delivering unparalleled solutions to the funeral and life celebration profession. Together, we will build on Tribute Technology’s strong foundation, serving our funeral home customers and the families they support in their communities.” 


Prior to joining Tribute Technology, Greenseid held senior leadership roles at companies such as Blackboard and PowerSchool — where he served as Chief Revenue Officer and led a go-to-market organization that significantly expanded the company’s reach in the K-12 education technology space, an area he remains passionate about as the husband to a veteran teacher with 23 years of experience. 


His appointment formalizes his transition from board advisor to operational leader, joining Courtney Gould Miller, President of Commercial Markets, and Matt Powell, Chief Technology Officer, who have been with Tribute Technology for a combined six years. Together they will drive Tribute Technology’s long-term strategic success. 


“Craig has been an excellent partner to the Tribute Technology team while advising for Carlyle,” said Gould Miller. “His leadership, insight, and strategic perspective have been invaluable as a board member for the past two years. Having him step into the CEO role to lead the team through the next phase of innovation is ideal for our thousands of customers and our 450 employees.” 


Over the past year, Tribute Technology has broadened its leadership team by appointing a new Chief Financial Officer, Anthony Cali, and Chief Operating Officer, Joshua Gibbs, which has reinforced the company’s commitment to stability and future innovation. The entire leadership team, combined with Greenseid’s operating expertise and passion for customer-centric products and service, positions Tribute to best provide value to the clients we serve with increased purpose and confidence. 


As part of its ongoing investment in innovation, Tribute Technology also announced the launch of a completely reimagined obituary experience, now available across all Tribute Technology platforms. This enhanced offering is a testament to the company’s dedication to technology that centers the needs of grieving families while equipping funeral professionals with modern, meaningful tools. 


With a strong financial foundation, Tribute Technology is committed to reinvesting in its platform, its people, and its partnerships—with a clear focus on helping funeral professionals thrive in a digital-first world. 


About Tribute Technology 
Tribute Technology is the leading provider of software and marketing solutions for funeral homes, cemeteries, and cremation businesses across North America. Trusted by thousands of firms, Tribute Technology’s suite of tools supports funeral professionals in serving families with compassion, efficiency, and modern digital experiences. 


Media Contact: 
Heather Mierzejewski
Vice President of Marketing, Tribute Technology
heather.mierzejewski@tributetech.com

December 30, 2025
[Blountville, TN / New York, NY — December 2025 ] — Heritage Family, a leading national network of funeral homes and cemeteries, today announced the company-wide expansion of their successful partnership with Chptr, in collaboration with Tribute Technology, delivering modern video and television-based death notices and community announcements to families across all Heritage Family locations nationwide. Chptr is a media and technology platform that helps funeral homes distribute service information through trusted local television and publisher channels, extending reach within the communities they serve. Through this partnership, Heritage Family locations will be able to share service listings and death notices across local station websites, station-owned digital platforms, and affiliated publisher networks. The initiative is powered by Chptr’s national media network and integrated into Tribute Technology through Tribute Spotlights—creating a seamless workflow for funeral home teams. “For generations, local television has been one of the most trusted ways communities learn about important life events,” said Lindsay Granson, Chief Operating Officer of Heritage Family . “This partnership allows us to bring that reach back to funeral service—combining Tribute Technology’s platform with Chptr’s media network to ensure families’ announcements are seen where communities already turn for local information.” Through the integration, funeral homes using Tribute Technology can activate Tribute Spotlights , which distribute death notices and service details beyond traditional obituary pages and into trusted local media ecosystems . Chptr serves as the media and distribution layer—connecting listings to television stations and publishers across hundreds of U.S. markets—while Tribute Technology remains the core platform funeral homes already rely on. “Funeral homes deserve modern visibility without added complexity,” said Craig Greenseid, President and CEO of Tribute Technology . “By integrating Tribute Spotlights with Chptr’s broadcast network, we’re giving firms a simple, scalable way to extend their reach into local television and publisher channels—without changing how they work.” Chptr’s media network includes partnerships with major local television station groups and regional publishers, helping funeral homes reduce reliance on third-party obituary aggregators while retaining first-party ownership, local trust, and measurable reach . “For generations, families have paid significant fees simply to publish an obituary. This partnership changes that forever,” said Rehan Choudhry, CEO of Chptr . “For the first time ever, funeral homes can offer families broadcasted obituaries at no cost—ending an era of expensive print notices and replacing it with a modern, media-driven approach that reaches communities where they engage today and fundamentally modernizes how life is honored.” A nationwide rollout across funeral homes and cemeteries As part of the expansion, Heritage Family locations will gain: Television-based death notices and service listings via local station websites Distribution through trusted broadcast and publisher networks , not just aggregators Integrated activation through Tribute Spotlights , embedded in Tribute Technology’s platform Centralized reporting on reach and performance tied to media placement The partnership reflects a growing shift in funeral service toward local media visibility, platform integration, and reclaiming control of community announcements . About Heritage Family Heritage Family is a national network of funeral homes, cemeteries, and crematories dedicated to honoring life through personalized, community-centered service. The organization operates more than 130 locations across 11 states. About Tribute Technology Tribute Technology is a leading provider of software and digital solutions for funeral homes, helping firms streamline operations, support families, and deliver meaningful memorial experiences. Tribute Spotlights extends Tribute Technology’s platform into broader community and media distribution. About Chptr Chptr is a media and technology platform connecting funeral homes with local television stations and publishers to power modern death notices, service listings, and community announcements—restoring visibility, trust, and control to the firms that serve families every day. Media Contact Jenny Knizner Head of Growth, Chptr E: jenny@chptr.com
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