There’s a Difference Between Likes and Loyalty
When social media started — notably with the quick rise of Facebook — it was all about “the likes” at first. It was exciting to watch the notifications roll in!
However, now that we’re many years into the social media game, “the likes” are less exciting. Even if you have a bunch of likes on a photo, it doesn’t mean you’re converting your friends or followers to act.
To put it plainly, likes don’t always translate into loyalty.
It’s not just about having conversations on social media... it’s about having the right conversations on social media.
You know better than anyone just how sensitive bereaved families can feel. You need a marketing partner who can navigate your social media presence (including responses to community members) with respect and poise.
We even have some funeral homes who respect their community members so much that they prefer for us to respond to each commenter with their formal title, like Mr. or Mrs. It’s tiny details like these that make a social media experience more memorable... and create loyalty.
We’d love to talk to you about how to enhance your social media strategy. We’ve partnered with the experts at MKJ Marketing to provide premier services you won’t get anywhere else. Learn more here.
