The Untapped Power of Obituaries: What Every Funeral Home Needs to Know

For most funeral homes, obituary pages attract more visitors than any other part of their website. 

Obituaries receive five times more traffic than other pages, with some funeral homes seeing up to 80% of their total website visits coming from these listings. 

But these visits are more than just numbers—they represent real families in your community. 60% of obituary visitors live within 25 miles of your funeral home, and 65% are in the same state. These are local families, many of whom will need funeral services in the future. 

Even more importantly, obituary visitors closely mirror preneed demographics, making them a critical audience for long-term engagement. 

Funeral homes that leverage this traffic effectively can build stronger community connections, increase service awareness, and create lasting relationships. By optimizing obituary pages, offering ways for visitors to stay connected, and providing meaningful resources, you can turn your website traffic into future families you serve. 

Create Lasting Client Relationships from Website Visits 

Lead Logic helps funeral homes capture leads, automate follow-ups, and stay top-of-mind with families, ensuring that visitors don’t just come and go—but remain engaged with your funeral home when they need you most. 

At Tribute Technology, we help funeral professionals maximize their digital presence so every visit to your site is an opportunity to support families and grow your business. 

Want to make the most of your obituary traffic? Get in touch with us today!