The Ultimate Guide to Your Cremation Marketing Strategy

December 1, 2022

Only targeting families who prefer burial won’t cut it for much longer. NFDA predicts every state’s cremation rate will be higher than 50% by 2035, and some states exceeded that prediction already.   


The growing demand for cremation doesn’t just fall into one category. These are just a few of the top reasons people choose cremation over burial. 


  1. Cost – Cremation doesn’t cost as much as a traditional burial service with embalming and selecting a casket. 
  2. Environment – People want eco-friendly disposition options like cremation rather than burial with embalming fluids and casket materials that harm the planet. 
  3. Religion – The Neptune Society found some religions consider cremation more acceptable than they did before, and more people consider themselves atheists.   


Don’t let your community’s cremation leads slip by. Target families who prefer cremation and show them why they should work with your firm by following these three cremation marketing steps. 


Step 1: Establish Your Brand 


Your firm needs to answer this important question before you can establish your brand. 


  1. Is your cremation business separate from your funeral home or a part of your funeral home?   

Next, you need to determine how to stand out from the competition. See if you’re competing with any cremation-only businesses or funeral homes that offer cremation services. Then, figure out what makes you different from them. 


For example, the funeral industry isn’t any different from other industries like the car industry. People want to buy from the experts who know the ins and outs of what they’re selling. Let your community know your firm hires and trains cremation experts. This gives them peace of mind they’re putting their loved ones in the best care. 


Step 2: Invest in Your Website 


A major part of cremation marketing and establishing a brand involves investing in your website. Many families’ first interaction with your firm includes searching online and coming across your site. Make sure they leave your website feeling educated and interested in your services by creating compelling copy and design.   


Start with these five suggestions to create a website that wows families both from a design and content perspective. 


  1. Start a blog for your cremation-only business or create a cremation blog category on your funeral home’s existing blog. This educates families while showing you’re knowledgeable about cremation. 
  2. Create downloadable resources to further educate and nurture leads and show you’re the cremation experts, such as an eBook about the ins and outs of cremation or a checklist for planning a cremation service. 
  3. Share an interactive cremation quiz to test your community’s knowledge. If users viewed your educational content and still scored low, revisit your content. Make sure people outside of the funeral industry can understand it. 
  4. Include your general price list on your site. Remember, your firm has competitors besides other funeral homes. Companies like Amazon and Etsy sell urns, jewelry, and other mementos. Show why your products are the best option. 
  5. Your website isn’t just about the content. Make sure your site has a user-friendly design, so people can navigate it on all device types. People should be able to easily browse your website on smartphones, tablets, laptops, and desktop computers. 


Step 3: Bring in the Traffic 


The first step to bringing in the traffic aka leads involves search engine optimization (SEO). SEO tactics like keywords, titles, and descriptions for your webpages help your site appear higher on search engine results pages. Adding multimedia like images with alternative text and backlinks to reputable sources also boosts your SEO. 


Online advertising isn’t optional if you want to bring in more website traffic. The easiest way to do this involves the Rule of 7. Did you know consumers need to be exposed to your brand 7 times before they’re ready to make a purchase?   


These are just a few examples of online exposure to your brand:   


  1. Visiting your website. 
  2. Reading your blog. 
  3. Downloading your resources. 
  4. Clicking Google Ads. 
  5. Interacting with Facebook Ads. 
  6. Engaging with social media posts. 
  7. Opening an email. 


July 30, 2026
A year after integrating with Chptr, Tribute Technology customers can now reach a quarter of a billion monthly radio listeners through the same one-click workflow that already powers televised memorial announcements. WAUNAKEE, Wis. — July 30, 2026 — Tribute Technology today announced that its integration with Chptr now extends beyond local television to include radio through Chptr's expanded partnership with iHeartMedia. Already adopted by more than 100 funeral homes, the expanded integration gives funeral homes access to the television and radio audiences most likely to learn about a passing, attend a service, and support grieving families, all through the same one-click obituary workflow. One year ago, Tribute Technology embedded Chptr's broadcast memorial technology directly into its platform, making it possible for funeral homes to transform an obituary into a professionally produced television memorial announcement without leaving the system they already use every day. Today, that same integration includes nationwide radio distribution alongside television, giving funeral homes access to all 210 U.S. television markets and more than 90 percent of U.S. radio stations reaching a quarter of a billion monthly listeners, all without additional software, data entry, or training. More than 100 funeral homes have already enrolled in the new radio service, reflecting the success of Chptr's existing television integration and the continued demand for trusted broadcast memorial announcements. For funeral homes, the value of broadcast isn't simply reach. It's reaching the right audience. Adults 55 and older remain among the most loyal local television viewers, while radio reaches 87% of U.S. adults every week, more than any other single media platform. Together, television and radio continue to be among the nation's most trusted sources of local news and information, making them uniquely effective channels for community memorial announcements. "This is exactly what we look for in a partnership," said J.B. Showalter, Senior Vice President of Partnerships at Chptr. "Tribute Technology already sits inside the daily workflow of thousands of funeral homes. Bringing our production platform, media partnerships, and nationwide television and radio distribution into that same workflow means families get a meaningful new way to share the news of a passing, without asking funeral professionals to change how they already serve families." For families, the expanded integration means memorial announcements can now reach more of the people whose lives were touched through the trusted local media they already know. For funeral homes, it provides another meaningful way to serve families while reinforcing their role as a trusted community resource. "Over the last year, we've seen that families truly value having their loved one's obituary shared on local television," said ​Anthony Harris, Location Manager at Oak Hill Funeral and Cremation Services. "No single place reaches everyone. Some people watch the news. Others hear the local radio station on the way to work. Adding radio gives us another trusted way to help families reach more of the people who would want to know. It's another meaningful service we can provide with every arrangement." The addition of radio builds on a year of successful television distribution through the existing Tribute Technology integration. "Our responsibility is to continually strengthen the platform funeral homes depend on every day," said Craig Greenseid, CEO of Tribute Technology. "When we can bring meaningful new capabilities into that workflow without adding complexity, our customers benefit. Expanding our integration with Chptr is another example of our commitment to helping funeral professionals better serve families through the technology they already trust." The expanded integration is now available to all Tribute Technology customers. Learn more at Tribute Spotlights | TV Obituaries | Tribute Technology .  About Tribute Technology Tribute Technology is a leading provider of software and services for the death care profession, helping funeral homes, cemeteries, crematories, and online publishers better serve families through connected technology. Its integrated platform simplifies operations, strengthens family engagement, and powers one of North America's largest digital obituary networks. More than 9,000 funeral homes rely on Tribute Technology solutions to support the families they serve. About Chptr Founded in 2020 and headquartered in New York, Chptr is building the distribution network for community storytelling. The company's Broadcast, Social, Video, and Slideshows offerings help funeral homes extend the reach of remembrance, connecting families with the communities that knew and cared about their loved ones. By partnering with funeral homes and media organizations, Chptr ensures life's most meaningful stories reach the people who matter most while keeping funeral professionals at the center of the experience.
July 23, 2026
Most funeral homes know they need a marketing strategy, but figuring out where to start is another matter. In this on-demand webinar, Tribute Technology's Lacey Serrago, Marketing Agency Director, breaks down the core building blocks of a clear, actionable marketing plan built for funeral professionals.
June 18, 2026
Stay ahead in funeral service with Tribute Technology's Tech Insider — your source for industry events, marketing strategies, tech tools, and innovations helping funeral homes serve families better.
June 16, 2026
Tribute Technology's Trend ReCON 2026 brought funeral directors together in Nashville for two days of peer learning, real connections, and hands-on sessions.
May 19, 2026
Technology built around care. See how Tribute Technology is helping funeral homes streamline operations, write better obituaries, and extend their reach — without adding work for your staff.
April 16, 2026
Stay up to date on the latest in funeral service technology — from a national Times Square campaign to new software partnerships, a fresh case study, and events you won't want to miss.
April 8, 2026
Tribute Technology partners with Life Celebration to help funeral homes deliver personalized memorial products quickly, with next-day turnaround and streamlined operations.
February 18, 2026
Discover the 10 expectations families have for funeral home websites in 2026—from modern obituaries to mobile design and online tools that build trust.
February 12, 2026
Families are planning funerals online. Learn how Tribute Technology supports NFDA’s Arranger Training to help funeral professionals adapt and serve families better.
February 5, 2026
NFDA announces Tribute Technology as a sponsor of its Arranger Training Program, supporting funeral professionals with modern, family-centered education.
More Posts