The Digital Shift: How Tech is Reshaping Deathcare — And What It Means for You
Equipping your business for today’s tech-driven families
If you’ve been in funeral service for more than a few years, you’ve witnessed it: the sudden, sweeping shift from paper and in-person everything… to online planning, livestreamed services, AI-written obituaries, and so much more.
How could things have changed so quickly? Because if you stop to think about it...
Livestreaming only became widely adopted around 2020, when the pandemic made it a necessity. Before that, a handful of firms were experimenting with video—but it was far from standard.
AI obituaries? They didn’t even exist five years ago. By 2023, tools like our own Tribute Obituary Writer began emerging to help write obituaries and streamline planning with AI assistance.
Now, in 2025, technology is touching every part of the profession.
Why the Shift Matters
Today’s families expect convenience, personalization, and digital access—because that’s what they’re used to in every other part of life.
In fact, 62% of respondents in a consumer survey said the very first thing they would do, if they had to plan a funeral, is look at funeral products and prices online—if those were available.
For funeral homes, this shift brings both a challenge and an opportunity.
- The challenge: Keeping up with evolving tech without losing the human touch.
- The opportunity: Using smart, connected tools to save time, simplify operations, and create more meaningful experiences for the families you serve.
The key isn’t just adopting technology—it’s choosing tools that make your day-to-day easier, not more complicated.
Explore the Digital Shift at Trend ReCON 2025
We’re diving deeper into this topic at Trend ReCON 2025, happening June 2–3 in Nashville.
You’ll hear directly from funeral professionals, tech innovators, and marketing experts who are leading this transformation every day. They’ll share what’s working, what to avoid, and how to confidently guide your firm into the future—on your terms.
Don’t miss this chance to connect, learn, and reimagine what’s possible.
