The Biggest Missed Opportunity for Funeral Homes—And How to Fix It
Building Lasting Relationships with Families Doesn’t End After the Service
Funeral home professionals dedicate themselves to serving families during their most difficult moments, but what happens after the service is just as important.
In a recent FuneralVision.com article, Tribute Technology President Courtney Gould Miller was asked:
"What is the No. 1 thing that you think funeral homes are struggling with right now – and what can solve the problem?"
Her answer? Staying connected with families after the service.
So, what’s the solution?
A customer relationship management (CRM) system. Automating follow-ups via email ensures no family feels forgotten, strengthening connections without adding extra work for staff.
That’s where Lead Logic comes in. This new tool simplifies lead management, automates outreach, and helps funeral homes stay engaged with families long after the service. With automated emails, follow-up tracking, and easy organization, Lead Logic ensures no opportunity to connect is missed.
The right tools allow funeral homes to extend their care beyond the service—turning one-time clients into lifelong advocates.
