NFDA Releases Global Consumer Study on Funeral Preferences
New report explores global funeral customs and consumer preferences
The National Funeral Directors Association (NFDA) recently released Across Borders, Across Traditions: A Global Study of Funeral Preferences, the first report to explore consumer views on funeral services and traditions across multiple continents.
The survey gathered feedback from over 4,000 individuals in 20 countries, providing insight into how people experience funerals, select memorial options, and engage with funeral professionals.
Summary of Key Observations
The study found that funerals play an important role in the grieving process across cultures. Respondents expressed appreciation for personal touches, such as customized music, tributes, and ceremonies that reflect individual lives.
Environmental awareness also emerged as a global trend, with many participants expressing interest in funeral options that minimize environmental impact.
The data also revealed that a significant number of people have limited experience with funeral planning, suggesting an ongoing need for clear communication and educational resources from funeral providers.
Resource for Funeral Professionals
Along with the report, NFDA has developed a companion guide with suggestions on how funeral homes can use the survey’s insights to better meet the expectations of today’s families.
Download the report and additional resources here.
