Must-Read Social Media Stats for Funeral Homes: Mid-Year 2025

May 27, 2025

How Often to Post, When to Post, and Why It Matters More Than Ever 

Social media has become one of the most important tools for connecting with families — not just during a time of need, but long before they ever make the first call. 


In the first half of 2025, our Tribute Technology experts analyzed billions of data points from funeral homes across the country. The result? A clearer-than-ever picture of how funeral professionals should be showing up online to build trust, grow awareness, and stay ahead of the curve. 


If you're wondering when to post, how often, or what actually drives engagement — these stats are for you. 


How Often Should You Post? 


Post 3–5 times per week. 
That’s the current sweet spot for visibility and engagement. Less than that, and your audience forgets you. More than that, and engagement plateaus. 

Posting consistently sends a clear signal: you're active, responsive, and present in the community — even online. 


 

When Should You Post? 


Engagement peaks during two daily windows: 


  • Morning: 8:00–10:00 AM 
  • Evening: 6:00–8:00 PM 


These windows are when your core audience — adults 45+ — are most active online. Scheduling posts during these times maximizes your chances of being seen, clicked, and shared. 


 

Bonus Stat: Organic Reach Is Still Shrinking 


On average, only 2–3% of your followers will see your posts without paid promotion. 


That means even great content can go unnoticed unless you boost it. But here’s the good news: targeted social ads are still one of the most cost-effective ways to reach local families — especially when paired with consistent posting. 

 

Let’s Get Social 


Our Social Media Marketing services are built specifically for funeral homes. 


You’ll get: 


✔️ Engaging, branded posts created for you 
✔️ High-performing ads that reach families in your community 
✔️ 24/7 comment monitoring and response 


It’s everything you need to show up well online — with none of the stress of doing it all yourself. 


Let’s Get Social – Learn more about our social media services 


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Every funeral professional has been there — sitting across from a family as they work through grief, tension, or even estrangement, all while trying to write something as personal and permanent as an obituary. The pressure to get every detail “just right” falls on the family — and just as often, on you. Sometimes, obituaries are pulled together quickly. Other times, families stall out, unsure what to say or how to begin. That’s when the phone calls start — or they head straight to Google, hoping to find the right words. Tribute Obituary Writer makes a difficult process worlds easier. This simple tool, built right into your website, helps families write a meaningful obituary in just seconds — whether they’re at home or sitting with you in the arrangement room. What It Does Tribute Obituary Writer walks families through a few thoughtful prompts — details like when and where someone was born, what mattered to them, and how they’ll be remembered. Then, with a single click, the AI transforms those answers into a fully written obituary. Families can instantly preview versions in different tones: warm and heartfelt, formal and traditional, or celebratory. With each option, the writing shifts to match the style that best reflects their loved one’s personality. How It Works Tribute Obituary Writer is powered by the same AI technology used in tools like ChatGPT, built on what’s called a large language model. It doesn’t use templates or prewritten scripts. Instead, it’s been trained on billions of words and examples of real human writing. That training allows it to create original text that’s not just grammatically correct — it sounds natural, compassionate, and human. As for the different tone options? That’s thanks to prompt engineering, subtle behind-the-scenes cues that guide the AI to write in distinct voices, all tailored to help families feel seen and understood. Why It Matters For your team: Less time on drafts, edits, and phone calls. For your families: A stressful task becomes simple — and even healing. For your business: A modern, meaningful service available 24/7, right on your website.  Tribute Obituary Writer helps you offer the right words — right when they’re needed.
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