Keys to Differentiating Your Firm in Your Market

When it comes to attracting families within your community, what actually sets your firm apart from the funeral home down the road? 

We encourage you to take a few minutes and write down a few advantages you have over your competitor. 

Now that you have your list, think about if families notice and appreciate these specific characteristics or offerings — or if these are items that only stand out to you as someone who works in the profession. 

Perhaps take some time to bounce these ideas off someone who does not work in the profession to get their opinion. Ask them, “Does this matter to you? Would you care about this offering?” 

Through our extensive market research, we can tell you that today’s families want options. Gen X is rapidly replacing Baby Boomers as the family planners. They want the ability to customize a service to best fit their needs and budget. They do not want to do things the same way they have always been done. 

Are you and your staff able to provide these options? Are you able to express your creativity and help the family brainstorm ideas? 

The family is coming to your firm because of your expertise and experience in the funeral profession. If you do not provide something unique that separates your firm from the family planning their own event at a local park, then you will want to consider how you can change this. 

We have a FREE resource for you to continue thinking about this. Click here to view our eBook on serving Gen X.