Insights from Tribute Technology Expert on the Evolution of Obituary Spam
Courtney Gould Miller, Tribute Technology’s Chief Customer Officer, was recently featured in Funeral Service Insider discussing the evolving landscape of obituary publication and the challenges it can present.
From traditional newspaper notices to online platforms and funeral home websites offering additional services like flower and memorial gift links, obituaries have become a vital revenue source for funeral homes – but are also vulnerable to spam.
Courtney advises funeral homes to prioritize speed in publishing obituaries to enhance visibility and combat spam effectively.
"Speed matters," she said, urging proactive planning for timely announcements.
Addressing the rise of AI-driven spam and scam websites exploiting obituaries, Courtney advocates for funeral homes to use AI tools to generate optimized obituaries.
“We’ve actually looked at data around this because one of Tribute Technology’s top priorities is how to help funeral homes outrank all other sites, and there are a ton of factors,” she said.
This approach helps funeral homes outrank fraudulent listings with robust content strategies focused on word count, relevant keywords, and geographic targeting.
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