In the News: CTO Matt Powell on Why 2025 Is the Year of the Obituary
August 28, 2025
Obituaries have changed — and they’re changing the funeral profession with them.
In the August 2025 issue of Southern Funeral Director Magazine, Tribute Technology Chief Technology Officer Matt Powell explains why obituaries are now one of the most visible, emotionally resonant, and strategically important parts of your business.
Download the full article: “2025: The Year of the Obituary”
From SEO to service attendance, Powell outlines how high-quality obituaries are driving real results for funeral homes – often outperforming paid advertising in reach and engagement.
In the article, you’ll learn:
- Why obituaries drive more traffic than search engines
- The difference between a death notice and a true obituary
- What today’s families expect from the digital obituary experience
- How to create obits that generate leads, not just likes
- Why the first 48 hours are critical for engagement
“Every time an obituary is skipped, underwritten, or buried on a third-party site, something is lost: a connection, a moment, a chance for people to show up.” — Matt Powell
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