In the News: CTO Matt Powell on Why 2025 Is the Year of the Obituary
August 28, 2025
Obituaries have changed — and they’re changing the funeral profession with them.
In the August 2025 issue of Southern Funeral Director Magazine, Tribute Technology Chief Technology Officer Matt Powell explains why obituaries are now one of the most visible, emotionally resonant, and strategically important parts of your business.
Download the full article: “2025: The Year of the Obituary”
From SEO to service attendance, Powell outlines how high-quality obituaries are driving real results for funeral homes – often outperforming paid advertising in reach and engagement.
In the article, you’ll learn:
- Why obituaries drive more traffic than search engines
- The difference between a death notice and a true obituary
- What today’s families expect from the digital obituary experience
- How to create obits that generate leads, not just likes
- Why the first 48 hours are critical for engagement
“Every time an obituary is skipped, underwritten, or buried on a third-party site, something is lost: a connection, a moment, a chance for people to show up.” — Matt Powell
Even the best tools come with questions. When they do, you need support that’s easy to reach and fast to respond.
Discover the key demographic reading your online obituaries! Tribute Technology's study of 1.75 billion sessions reveals your audience is mostly women over 50 in your community. Learn how this insight can help your funeral home support families, optimize your site, and grow your business.
Discover how Tribute Management Software streamlines workflows, reduces paperwork, and supports funeral homes with one connected platform in this on-demand webinar.
Discover why forward-thinking funeral homes attend the 2026 Ski Summit — a three-day event in Park City offering practical insights, strategy, and inspiration for the year ahead.
Reach more families online with strategic marketing that boosts visibility, builds trust, and connects you at the right moment through Tribute Marketing Services.
Discover how much double data entry is costing your funeral home. Use our quick Savings Calculator to see potential time and money saved with Tribute.
Save time, reduce stress, and stay organized with ease.
Tribute Technology’s Jules Green-Fournier shares how dedicated account managers, proactive support, and one-on-one relationships strengthen customer care and results.
Experience exceptional customer support with Tribute Technology — dedicated account managers, 24/7 resources, and personalized assistance.
Simplify funeral home management with Tribute Software. Save time, reduce stress, and stay organized — all in one easy-to-use system.
