Harnessing Social Media to Reflect Your Brand Values

November 30, 2024

How Strategic Storytelling Can Naturally Build Your Following

A recent story featuring a funeral home gained national attention, underscoring a well-known truth: Social media can effectively reflect your firm's values and build a loyal following. 


A funeral home in Maine recently posted on social media asking for pallbearers and attendees for the burial of an 86-year-old U.S. Marine who died alone in a nursing home. The response was overwhelming, bringing in hundreds of strangers who rallied together to honor the late veteran. This act of kindness not only benefited the community but also demonstrated the funeral home's values, attracting positive attention and followers. 


This powerful example highlights the incredible reach and impact of social media to share your firm’s mission with your community. By sharing meaningful stories, you can naturally build a loyal following. Are you capitalizing on these opportunities? 


Remember, successful social media posts provide real value to your audience. You don’t need to predict the future to create engaging content – you just need to find the right story to tell. 


Whether you're looking to craft engaging posts or run high-performing ads, our team is here to help you enhance your social media presence. Partnered with the experts at MKJ Marketing, we offer premier services tailored to your firm’s needs. Click below to learn more about how our experts can transform your social media presence.

Get Started
September 11, 2025
Powerful new tools that cut busywork and keep families protected.
September 11, 2025
Recognition from Google — and more ways to help families find your funeral home online
September 5, 2025
Fast, useful answers and advice from people who get your business.
September 5, 2025
November 10–12 at The St. Regis Longboat Key Resort
August 28, 2025
Digital payments are taking over. Are you ready to adapt?
August 28, 2025
Obituaries have changed — and they’re changing the funeral profession with them.
August 28, 2025
Proven Tactics from Leading Funeral Directors
August 26, 2025
Introducing Multi-Location Support in Tribute Management Software
August 20, 2025
Human Touch Makes All the Difference
August 20, 2025
Now, families can sign documents without being physically present.
More Posts