Clearing Up Confusion Surrounding Google Ads

Google Ads' Customer Match feature empowers advertisers to target ads based on customer data. A recent glitch has raised concerns among funeral professionals. 

At Tribute Technology, it's important to clarify that we do not employ Customer Match lists for our clients. This decision aligns with Google's policy, which prohibits the use of sensitive interest categories for ad targeting or product/service promotion. 

Despite our position, some clients have received emails from Google Ads indicating that their accounts may be eligible to use Customer Match lists. Follow-up emails have cautioned about potential account suspensions due to policy violations. 

Our team at Tribute Technology has informed Google about this glitch. We want to assure our clients that their ads remain eligible and are running without interruption. 



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