Celebrating Our Staff on International Programmer’s Day

September 12, 2024

Q&A with Our Chief Technology Officer Matt Powell

Today is International Programmer’s Day, which celebrates the masterminds behind the code— those who turn ideas into reality, make technology seamless, and keep the digital world running smoothly. 


Our Chief Technology Officer Matt Powell leads the employees on our tech teams, who work hard every day to create even better products and software for funeral directors like you and the families you serve. 

Check out this Q&A with Matt to learn more about him and our team. 


As we celebrate International Programmer’s Day, what message would you like to share with our programmers at Tribute Technology?  


You're the beating heart of our business. The work you do truly matters. Never forget who we are serving — grieving families — or how important you are! 


As a leader in the tech space, which qualities do you think are essential for a successful tech team? 

This is an easy one: alignment, teamwork, empowerment and psychological safety. I'm very focused on getting the right talent in the right structure with the right focus and incentives and the right way of working. I see my role largely as org design, way of working design, product vision, and craft mentorship. 


What inspired you to join the team at Tribute Technology?  



I'm a softie and most interested in building things that add real value to the world. I don't want to build tech that "hacks" dopamine systems to waste peoples' time or distracts them from real life or reduces human connection. I want to build things that improve people's lives — things that make life more interesting, more connected, more fulfilling. I want to do work that matters. 


It's hard to imagine something that matters more than helping people say their final goodbyes to their loved ones with dignity and grace in a way that honors their lives. And it’s hard to imagine something that matters more than empowering the funeral and cremation professionals who provide direct care and guidance to families in one of the hardest moments of their lives. 


In terms of the technical aspects, it's very exciting to be working on modernizing and integrating well-loved classic systems while bringing to life new solutions that address new areas of need for families, funeral homes, and the broader community. We're doing incredibly interesting work using the latest tools: genAI, events, k8s, etc, etc. 


If you’d like to learn more about Matt, check out this article he wrote for American Funeral Director: “Is There a Thing as Too Much Technology?”  


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FOR IMMEDIATE RELEASE July 24, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology Announces Obit360: A Reimagined Obituary Experience for the Digital Age WAUNAKEE, WI – Tribute Technology has announced the upcoming launch of Obit360 , a next-generation obituary platform that transforms how families and communities engage with online memorials. Obit360 is the most significant evolution of Tribute Technology’s obituary experience to date, delivering a faster, more intuitive, and emotionally resonant design built for today’s digital expectations. Optimized for mobile, powered by improved SEO, and designed to increase engagement and revenue, Obit360 helps funeral homes better serve families while elevating their online presence. “Obit360 is the result of listening closely to our clients and the families they serve,” said Craig Greenseid, CEO of Tribute Technology. “We knew the obituary experience needed to evolve — so we built something faster, smarter, and more personal. Obit360 helps funeral homes create deeper connections and greater value from their websites.” Matt Powell, Tribute Technology’s Chief Technology Officer, added, “We’re seeing a fundamental shift in how families connect and grieve, and it’s happening online. In the first 48 hours after a death, more than 25% of all obituary traffic occurs, and that traffic is not passive. It drives condolence messages, flower orders, donations, even attendance. Obit360 was built to meet this moment: to turn every obituary into an engine of connection, compassion, and community, and to help funeral homes turn visibility into real-world impact.” Built for the Way People Engage Today Obit360 was designed using real user behavior, family feedback, and industry best practices. It introduces a clean, scrollable layout that places details all in one continuous view — no tabs or extra clicks required. With 70–80% of visitors arriving on mobile, the platform delivers a smooth, intuitive experience on any device while keeping the focus on the loved one being honored. Pages load 30% faster, rank higher in search results, and display sympathy gift options directly within the tribute — leading to a 60% increase in purchases. The straightforward design helps reduce confusion, minimizing support calls from families and guests. Real Results for Funeral Homes Firms using Obit360 report major improvements: obituary page visits have increased by 97%, condolence messages by 86%, and sympathy gift purchases by 60%. With fewer support requests, stronger engagement, and a more modern online presence, funeral homes are deepening their connection with families while elevating their digital brand. Available Soon Obit360 will be available first to funeral homes on Tribute Technology’s Premier Partner Network, with expanded availability to follow. Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.
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