Beyond the Buzz: What’s Really Shaping Funeral Service

May 1, 2025

Trend ReCON to feature data and insights you won’t find anywhere else. 

Every year, funeral professionals are presented with ideas about “what’s next” — shifting preferences, emerging technologies, and evolving business models. 


But how do you know what’s truly working for real families, right now? 


Enter: Trend ReCON 2025. 


Held June 2–3 in Nashville, Trend ReCON is built around one powerful idea: this is information you won’t find anywhere else. Not in a webinar. Not on a livestream. And definitely not in a Google search. 


Powered by Real Data — Not Opinions 


With exclusive access to: 


  • 9,000+ funeral home websites 
  • Over 1 million online obituaries 
  • Billions of consumer interactions 


Trend ReCON moves beyond speculation. You’ll hear directly from experts uncovering exactly what families are doing, choosing, and responding to — backed by data and delivered with clear, actionable takeaways to strengthen your strategy and grow your business. 


What You’ll Learn: 


  • Reinventing Revenue – How funeral homes can stay competitive and profitable 
  • Operating a Cremation Model – Meeting today’s demand while boosting efficiency 
  • The Numbers Don’t Lie – What social and email are really doing for business 
  • The Digital Shift in Deathcare – Honoring innovation through the Tech-Enabled Funeral Home Awards 
  • Creating Value Across the Spectrum – Serving both discount and premium clients 
  • Supporting Families in Grief – Flexible financing to meet emotional and financial needs 
  • The Power of Personalization – How Life Celebration Inc. creates unforgettable moments 


And that’s just scratching the surface. 


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