Are You Ready for Gen X? If Not, Buckle Up!
June 13, 2024
Gen Xers will soon replace Baby Boomers as your main customers... as soon as next year!
With vast spending power and unique marketing preferences, those born between 1965 and 1980 have massively different expectations than previous generations – especially when it comes to technology.
Gen Xers are more comfortable than Baby Boomers with navigating websites and many of them likely will view your firm’s website from their mobile devices.
In fact, the majority prefer going to your website to picking up the phone to call you!
Wondering if your firm is ready for Gen X? Here are a few questions to consider about your firm:
- Do you know how your funeral home website shows up on a cellphone? Does it look good? Does it work well?
- Does your website show everything you offer and offer an easy way to get in touch?
- Are you reaching Gen X where they’re hanging out online?
- Is your firm easily found online?
- Is your software ready to handle cases in a digital-first format to meet Gen X’s standards?
If you don’t know the answers to these questions... or if you're unsure... your firm’s online presence is likely not positioned well for Gen X.
It’s time to make some changes.
Our experts have created a FREE playbook to help you serve Gen X better, along with some data-based insights and business strategies. This is an opportunity you don’t want to miss. Click here to get your guide and learn more.
Discover why forward-thinking funeral homes attend the 2026 Ski Summit — a three-day event in Park City offering practical insights, strategy, and inspiration for the year ahead.
Reach more families online with strategic marketing that boosts visibility, builds trust, and connects you at the right moment through Tribute Marketing Services.
Discover how much double data entry is costing your funeral home. Use our quick Savings Calculator to see potential time and money saved with Tribute.
Save time, reduce stress, and stay organized with ease.
Tribute Technology’s Jules Green-Fournier shares how dedicated account managers, proactive support, and one-on-one relationships strengthen customer care and results.
Experience exceptional customer support with Tribute Technology — dedicated account managers, 24/7 resources, and personalized assistance.
Simplify funeral home management with Tribute Software. Save time, reduce stress, and stay organized — all in one easy-to-use system.
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Waunakee, Wisconsin – November 5, 2025 Partnership Provides Client Families Access to Budget-Friendly Payment Plans while Strengthening Funeral Homes and Reducing Accounts Receivable Tribute Technology has announced a new partnership with Family Shield Credit, the first fintech platform designed by funeral professionals to offer flexible, budget-friendly payment options for funeral homes and their client families. This collaboration integrates Family Shield's proven financing platform into Tribute Technology’s ecosystem, making it easier than ever for funeral homes to provide families with the services they need without the burden of immediate financial constraints. “Family Shield offers a crucial solution that allows families to make decisions based on what they truly want for their loved ones, not just what they can afford at the moment,” said Craig Greenseid, CEO of Tribute Technology. “By working with Family Shield, we’re adding another layer to the Tribute Technology platform, giving funeral homes the ability to offer more comprehensive services while improving their financial health at the same time.” Key Benefits for Funeral Homes The partnership with Family Shield brings several key advantages to funeral homes. Funeral homes receive direct payment from Family Shield, typically within 48 hours of the client’s service, eliminating the delays and uncertainties associated with waiting for estate settlements, life insurance disbursements, or property sales. This helps improve cash flow and reduce accounts receivable. Homes using Family Shield see an average 30% increase in total spend per family. Flexible payment plans empower families to select the services and memorials they truly want, rather than settling due to immediate financial constraints. Family Shield’s platform provides fast underwriting and approval decisions through a proprietary fintech portal, streamlining the application process. There is no paperwork or manual review required, making it easy for funeral homes to offer this option to families. Tribute Technology funeral homes can quickly onboard through an automated online portal. Ongoing webinars and training are available to help funeral directors confidently present these payment options to families. Combined with Tribute Technology’s existing Tribute Pay payment platform, this exciting partnership with Family Shield creates a comprehensive financial solution for funeral directors. “Our goal is to help funeral homes serve families with compassion and respect, and this partnership directly aligns with that mission,” said Dan Solecki Sr., Co-Founder and President at Family Shield Credit. “With Family Shield, funeral homes can streamline their payment processes, improve cash flow, and offer families the peace of mind they deserve.” About Family Shield Family Shield Credit provides flexible payment solutions for funeral homes and their clients, offering families peace of mind during difficult times. Families can borrow funds to cover funeral expenses, relieving the stress of immediate payments and providing much-needed time. Learn more at familyshieldcredit.com . About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. To learn more, visit www.tributetech.com . Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
