Anthem Partners Announces Partnership with Chptr to Expand Digital Memorial Offerings
Partnership Announcement
Anthem Partners, a premier operator of funeral homes and cemeteries across North America, has announced a new partnership with Chptr, a cutting-edge digital platform dedicated to honoring and celebrating lives through personalized storytelling. This collaboration will introduce Chptr’s suite of digital memorial tools—including custom video tributes, service listings, and digital death notices—across select Anthem locations, offering families new ways to share memories and preserve legacies online.
“We’re launching this exclusive partnership with a phased, market-by-market rollout,” said Chad Jackson, executive vice president of operations at Anthem Partners. “Our initial focus will be on three strategic markets where we anticipate a strong reception from the families we serve. This initiative not only enhances our service offerings but also strengthens our brand presence in communities.”
Chptr’s platform empowers funeral professionals to deliver beautifully branded memorial videos and digital death notices that can be shared across social media and local news outlets. By blending storytelling, video, and community engagement, Chptr helps extend the reach of each service and brings people together in remembrance. The platform also reduces the time and cost historically associated with obituary writing and slideshow creation.
“This partnership aligns perfectly with our mission to bring ease and comfort to families during difficult times,” Jackson added. “Chptr complements the digital transformation underway across our network, offering a meaningful and lasting way for families to honor their loved ones.”
In addition to enriching the memorial experience, Chptr provides funeral homes with new revenue opportunities and innovative tools that go beyond traditional obituaries. Its integration of video and social connectivity offers a compassionate and comprehensive approach to memorialization.
Rehan Choudhry, founder and CEO of Chptr (pictured at top), shared his enthusiasm for the collaboration: “With Tribute Spotlights, we are creating a monumental shift in how obituaries and death notices are shared with the world. Very soon, funeral directors across Anthem’s portfolio can offer families a low- or no-cost death notice broadcast on their local news station—paired with a beautiful memorial video for the service and a feature on that station’s website.”
Every Tribute Spotlight is produced within 48 hours of the family’s first meeting with their funeral director and airs on local television for three consecutive days. These broadcasts give communities a consistent place to celebrate the lives of the people who have shaped them. The platform eliminates the financial and emotional friction families once faced when trying to share the life of someone they loved.
“This partnership reflects Anthem’s deep commitment to serving families with compassion and innovation,” Choudhry added. “Their willingness to push boundaries for the benefit of those they serve is inspiring, and we’re honored to be part of it.”
“This association is a natural extension of our mission to innovate the funeral profession to meet the ever-changing needs of families,” Jackson concluded. “Chptr will help the Anthem Partners locations deliver a personalized, enduring tribute to every life we honor.”
About Anthem Partners: Anthem Partners is a privately held operator of funeral homes and cemeteries across North America. Founded by industry professionals and backed by long-term investors, Anthem is committed to honoring legacy, respecting community traditions, and supporting funeral professionals through sustainable growth. To learn more, please visit www.anthempartners.com.
About Chptr: Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing stories in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr bridges the gap between personal history and public remembrance. Learn more at www.chptr.com.
