Facebook Is Limiting Link Posts: What It Means for Your Obituaries
Facebook Changes You Should Know About
Meta has begun limiting some Facebook business Pages to two posts with outside links each month, and that can affect how your obituaries reach your community. Here's what's changing, what it means for you, and what we're doing about it.
Obituaries are one of the ways you care for families after a loss. They help families share the news of a passing and let their community know how to gather, grieve, and show support. For many communities, Facebook is where people first see those announcements, so we want you to hear about this change from us directly.
What changed
Some Facebook business Pages can now share only two posts or comments with outside links each month. A link to your website, including an obituary page, counts as an outside link.
Meta first tested the limit on a small number of Pages in December 2025. In September 2026, after launching its Meta One for Business subscriptions, it began applying the limit to more Pages. Meta is rolling this out gradually and hasn't said whether it will reach every Page. We're keeping a close eye on it so you don't have to.
Where things stand today
As of October 5, 2026, the link limit is not affecting Tribute's automatic Facebook obituary posts. Our team is monitoring every Tribute website, not just a sample.
Facebook traffic to obituaries has stayed normal week to week since mid-September, and sales from obituaries remain steady with August levels. That could change as Meta expands the rollout, so we're continuing to watch closely and will let you know right away if anything shifts.
What it means for your obituaries right now
Because obituaries are usually shared on Facebook as links back to your website, each one counts toward your Page's monthly limit. A funeral home that shares several obituaries a month may reach the limit early in the month.
- You may not be affected yet. If your Page is included, its admin will see a notice from Facebook, often showing how many link posts are left for the month.
- After the limit, obituaries may still be shared, but without a clickable link. Our team is already working on ways to help your obituaries stay visible, and we'll share more soon.
- Links in comments count too, with exceptions. Adding the link in a comment counts toward the limit. Adding more links in the comments of a post that already has a link won't count again. And when family and friends share the obituary link in the comments, it doesn't count against your Page at all.
- Posts without links aren't affected. A photo of the loved one or a video can be shared as usual.
- The count starts fresh each month. It resets on the first, and unused link posts don't carry over.
- Your website doesn't change. Obituaries on your website stay exactly as they are, and families and visitors can still find them there.
What you need to do
There's nothing you need to change today. As we learn more, we'll reach out with clear, simple next steps.
If Facebook prompts you to upgrade to a paid plan, please check with us first. Not every plan raises the limit, and we want to make sure you don't pay for something that won't help.
If you've already seen a link limit notice on your Page, let your Tribute team know. It helps us understand how the rollout is reaching funeral homes.
Frequently asked questions
These answers reflect what we know today. We'll update them as Meta shares more.
The change
What did Facebook change?
Some Facebook business Pages can now share only two posts or comments with outside links each month. A link to your website, including an obituary page, counts as an outside link. Some paid Meta One plans raise the limit, but not every plan does.
When did this start?
Meta first tested a two-link limit on a small number of Pages in December 2025. In September 2026, after launching its Meta One for Business subscriptions, Meta began applying the limit to more Pages.
Do links in comments count?
Yes. A link you add in a comment counts toward the same monthly limit as a link in a post. Adding more links in the comments of a post that already has a link won't count again, and links that family and friends share in the comments don't count against your Page.
Does the limit reset?
The limit resets on the first of each month. Unused link posts don't carry over to the next month.
Are posts without links affected?
No. Posts without an outside link, such as photo and video posts, aren't part of the limit.
Your Facebook Page
Is every Facebook Page affected?
Not right now. Meta has applied the limit to some Pages and hasn't said whether it will expand to every Page.
How can I tell if my Page is affected?
Facebook shows a notice on Pages that have the limit, often with how many link posts are left for the month. If you manage your Page and see a message about link limits or Meta One, your Page is likely affected.
Do I need to buy a Meta One subscription?
You don't need to make that decision today. Not every plan raises the limit, so please check with us before you upgrade. We'll share guidance before you need to choose.
Are paid ads with links affected?
No. Ads created through Ads Manager and standard paid boosts are exempt from the monthly link limit.
Obituaries
How does this affect my obituaries?
If your obituaries share to Facebook as links to your website, each one counts toward your Page's monthly limit. For a funeral home that shares several obituaries a month, the limit may be reached early in the month.
What happens to obituary posts after my Page reaches the limit?
Obituaries may still be shared, but without a clickable link. Our team is working on ways to help your obituaries stay visible, and we'll share more soon.
Will obituaries on my website change?
No. This change applies only to Facebook. Obituaries on your website stay exactly as they are, and families and visitors can still find them there.
Can families still share obituaries on Facebook?
The limit applies to business Pages and professional accounts. Based on what Meta has shared so far, personal profiles that don't use Facebook's professional mode don't appear to be affected, so families can likely keep sharing obituary links as they do today.
What Happens Next
Do I need to do anything right now?
No changes are needed today. If you see a link limit notice on your Page, let your Tribute team know so we understand how the rollout is reaching funeral homes.
What is Tribute doing about this?
Our team is monitoring the rollout and how it affects obituaries shared from Tribute websites. We're already working on ways to help your obituaries stay visible, and as Meta shares more details, we'll review what it means for your funeral home and your families.
When will I hear more?
As we learn more, our team will reach out with next steps and practical recommendations. You won't need to watch for Facebook updates on your own.
Questions? We're here for you
If you've seen a notice from Facebook, or something just doesn't feel right, please reach out. You can contact your dedicated Customer Success Manager or reach out to Support.










