Are You Compliant Online?

May 16, 2022

Are You Compliant Online? 

You’ve spent time carefully making sure your funeral home is accessible to those with disabilities, but what about your website? Not only is website accessibility the considerate and right thing to do, it’s also the law. 


The Americans with Disabilities Act, or ADA, protects people with disabilities from discrimination, and websites are included under Title 3. Many countries around the world have similar accessibility laws, as do some states or provinces. This means that funeral homes can face fines and lawsuits if their website is not accessible to most people with disabilities. Not only are you legally responsible for accessibility, but many of your visitors will struggle to use your website without appropriate accessibility accommodation, including many baby boomers with developing impairments. 


But the ADA should not just be seen as something you have to do or else you’ll get in trouble – there's benefits for you and your families. The most important benefit is making your website inclusive to all families to use in one of the most stressful times of their life. It sets you apart from your competitors that don’t offer these services. Plus, you might be eligible for tax credits to recoup some of the money spent on accessibility solutions. 

Web Content Accessibility Guidelines

For your website to comply with the ADA, the best practice is to check if it meets the level AA standards of the Web Content Accessibility Guidelines (or WCAG). The 3 levels of the WCAG (A, AA, AAA) state that some, almost all, or all users can access your website. Good practice is to meet Level AA or above with respect to ADA compliance. 


From eliminating flashing content for people with ADHD or epilepsy to including captions for those with hearing impairments, these rules allow most people with disabilities the same experience as those without. To meet Level AA standards, your website must follow every point from Level A and AA. 

Level A Level AA
All images and other non-text elements include alt text Video and audio content have text captions
Videos have text captions Color contrast ratio is at a level for visually impaired users
No strobing and flashing lights Contrast ratio for page backgrounds and text is at least 4.5 to 1
Videos and audio have a transcript or audio description Underlined text leads to a link
Links on media players view content Text can be resized clearly to 200%
Bold and Italics HTML tags are replaced with ‘strong’ and ‘em’ (emphasized) tags Website doesn’t use images where text has the same effect
No empty links or heading tags Not useful links are removed
Titles describe the content effectively Language is identifiable in code even with language changes
The presentation should have more than just color and convey information clearly Users receive suggestions on how to solve input errors on forms
Audio does not use auto-play and can be stopped by the user Each page is accessible in multiple ways
Time limits provide users notifications on how much time is left Menus and buttons are used consistently regardless of the page the user is on
Headings and titles are readable and in order (H1, H2, H3) Keyboard focus is visible and clear
Users can navigate using a keyboard
Automatic scrolling and blinking content are stoppable
There is a link to skip navigation
Proper labeling and logical naming are on links and buttons
Language used on page is identifiable in code
Bad form input notifies users of issue
There are no major validation errors on the website
Elements in focus remain unchanged on website content
Forms are labeled properly and have legends

[WEBINAR]

Everything You Need to Know About ADA Compliance Online.

Is Your Firm at Risk?

FREE WEBINAR RECORDING!

Watch Webinar
WCAG Levels A and AA Checklist 

How to check if you’re compliant 

There are 2 ways you can determine your ADA compliance: Manually or with ADA compliance software. 


Manually: To determine your website’s ADA compliance yourself, use checklists (such as the one above) to evaluate each page. These include changes to design, content, and coding. You may need to hire someone to help you check and fix any coding issues. 


ADA compliance software: If you’re not tech-savvy, ADA compliance software is the best way to check your website’s compliance. This software uses artificial intelligence (AI) to comb your website for any ADA violations that may exist. They also offer tools to increase your website’s accessibility. 

Tribute Accessibility 

Ready to see if your site is accessible or make the required changes? Check out Tribute Accessibility powered by UserWay. Tribute Technology delivers this innovative product through its network of Premier Partners including leading providers such as FrontRunner Professional, MKJ Marketing, SRS Computing, Funeral Tech, CFS, and others. Tribute Accessibility offers software to check ADA compliance, along with tools that boost your website’s accessibility. UserWay offers special discounts on accessibility solutions to customers of Tribute Technology and our Premier Partners. Strengthen your website’s ADA compliance today. Click here to learn more. 

Strategies You Can Use the Minute You’re Back Home: Inside the Tribute Technology Summit

October 28, 2025
Strategies You Can Use the Minute You’re Back Home: Inside the Tribute Technology Summit If you’re ready to do more than just talk about the future of funeral service, this is where you need to be. The Tribute Technology Summit, November 10–12, 2025, at The St. Regis Longboat Key Resort, co-hosted with MKJ Marketing, brings together the most forward-thinking leaders in the profession for three days of expert guidance, open conversation, and sessions built around real-world takeaways. You’ll head home with fresh ways to strengthen culture, simplify operations, and grow confidently into what’s next. What You’ll Gain New ways to inspire staff and strengthen culture with insights from Jamie Naughton Henriod , former Chief of Staff at Zappos. Tools and systems that save time and improve care , helping you focus on families instead of processes. Smarter strategies for growth, acquisition, and leadership that position your firm for long-term success. Marketing and pricing approaches based on real data , showing what’s working for firms across the country. A clear look ahead at how technology is becoming the new standard of care in funeral service. Join us at the St. Regis Longboat Key Resort this November and come ready to take home strategies you can put to work the minute you’re back in your business. Info and Registration Here

3 Reasons the New Tribute Support Experience Is Getting Noticed

October 24, 2025
Faster help, familiar faces, and answers that fit the way you work.

Tribute Technology Partners with Homesteaders to Simplify Preneed Policy Management

October 23, 2025
Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make preneed policy management easier for funeral homes.

Tribute Technology and Homesteaders Partner to Simplify Preneed Policy Management for Funeral Homes

October 22, 2025
Waunakee, Wisconsin – October 22, 2025 Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make it easier for funeral homes to manage preneed policies. The planned integration, coming in 2026, will connect Homesteaders’ policy data directly with Tribute Management Software, allowing funeral directors to see and link matching preneed policies right from a case. Policy information will update automatically each night, so directors always have the most current details without sorting through paperwork or entering data twice. “At Homesteaders, we’re committed to offering financial support, expertise, and partnerships that bring value to funeral professionals and the families we serve together,” said Steve Shaffer, Homesteaders President, CEO and Board Chair. “This planned integration with Tribute Technology helps simplifies the preneed management process, giving funeral providers easier access to the information they need so they can focus more fully on designing meaningful experiences for the families they serve.” For funeral homes, this will mean fewer errors, faster workflows, and peace of mind knowing every available fund is captured and applied correctly. Families will benefit too, with less back-and-forth over documents and a smoother, more professional experience. “Funeral directors carry an enormous responsibility, and every minute spent searching for paperwork is a minute taken away from serving families,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “This upcoming integration with Homesteaders takes something complex and makes it simple. It’s about giving time back to the professionals who give so much of themselves every day.” This is the first of several planned integrations designed to connect Tribute Management Software with multiple preneed partners. Together, these systems will help funeral homes work more efficiently and better support the families they serve. About Homesteaders Life Company For nearly 120 years, Homesteaders Life Company has provided products and services to help people design a better farewell. Rooted in financial stability and a deep commitment to the funeral profession, Homesteaders partners with funeral providers of all sizes to help them grow their businesses through innovative preneed solutions. About Tribute Technology Tribute Technology builds technology that helps funeral professionals focus on what matters most—supporting families. Serving more than 9,000 providers worldwide, Tribute’s connected tools for management, websites, marketing, online planning, and payments simplify daily work and strengthen the relationships that matter most. Learn more at www.tributetech.com . Media Contact: Heather McWilliams Mierzejewski VP of Marketing heather.mierzejewski@tributetech.com 303-717-3774

New ObituaryShare Partnership Helps Funeral Homes Reach More Families Online

October 22, 2025
A simple way to expand your reach and bring more families to your website

ObituaryShare Partners with Tribute Technology to Help Funeral Homes Reach More Families

October 22, 2025
WAUNAKEE, Wis. — October 22, 2025 ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities. Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support. “As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.” The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services. “Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.” Special Offer for Tribute Technology Customers Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative. About ObituaryShare ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive, ObituaryShare offers a simple, affordable way to share stories and strengthen community connection. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
Man with sunglasses smiling in a city; shirt says

Anthem Partners Announces Partnership with Chptr to Expand Digital Memorial Offerings

October 14, 2025
Partnership Announcement

A Better Way to Handle Check Writing

October 10, 2025
A Better Way to Handle Check Writing

The Power of Comment Engagement: Building Stronger Connections on Social Media

October 10, 2025
The Power of Comment Engagement: Building Stronger Connections on Social Media

Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats

October 8, 2025
Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats  New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings WAUNAKEE, Wis., Oct. 6, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats , an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms. “Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.” Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic. When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity. “Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.” The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search. Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences. Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
More Posts