Tribute Technology Hosting Free Webinar: Making Your Online Obituaries Work for You

September 27, 2022

Tribute Technology Hosting Free Webinar: Making Your Online Obituaries Work for You

Middleton, WI — These days, everything is digital-first, including obituaries — but are you benefiting from your website as much as you can? Are you up to date on the latest ways users can memorialize their loved ones? 

 

Research shows 80% of a funeral home’s website traffic typically goes directly to the obituaries section. That’s why Tribute Technology invested vast resources into researching what consumers want from online obituaries and developed strategies to help funeral homes optimize their Websites. 

 

On Wednesday, Oct. 5, at 1 p.m. ET, Chief Marketing Officer Courtney Gould Miller will host a webinar to share Tribute Technology’s latest consumer data on online obituaries, how the age of Amazon and Facebook are changing those expectations, and how firms can benefit from these findings — all while serving families better than ever before. 

 

One of the strategies Miller will discuss involves the Tribute Book, a one-of-a-kind hardcover memorialization book that is automatically created by collecting condolence messages, photos, and service times from an online obituary, along with sympathy gift purchases and the funeral home’s information. Funeral Innovations co-founder and head of Tribute Technology Innovation Lab Zack Garbow led the creation of Tribute Book and will also be speaking at the webinar. 


“We wanted to create a product that would not only benefit families during their time of grief but also not put any additional burden on funeral directors to make it happen. The convenience of Tribute Book allows everything to be done automatically with just a few clicks,” said Tribute Technology CEO Matt Frazer. “We believe this is another way for funeral directors to show families how much they care, and families receive a special gift they can keep for decades.”


In addition, the webinar will feature information on how to increase a firm’s overall online engagement and website traffic, ways to increase email rates, and most importantly strategies on how to accomplish all of this without taking up a staff member’s valuable time.


Funeral home owners and staff members are encouraged to sign up for this free webinar at https://www.tributetech.com/onlineobitswebinar. Those who are unable to attend live should still sign up, as the recording will be available at a later date.


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FOR IMMEDIATE RELEASE July 24, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology Announces Obit360: A Reimagined Obituary Experience for the Digital Age WAUNAKEE, WI – Tribute Technology has announced the upcoming launch of Obit360 , a next-generation obituary platform that transforms how families and communities engage with online memorials. Obit360 is the most significant evolution of Tribute Technology’s obituary experience to date, delivering a faster, more intuitive, and emotionally resonant design built for today’s digital expectations. Optimized for mobile, powered by improved SEO, and designed to increase engagement and revenue, Obit360 helps funeral homes better serve families while elevating their online presence. “Obit360 is the result of listening closely to our clients and the families they serve,” said Craig Greenseid, CEO of Tribute Technology. “We knew the obituary experience needed to evolve — so we built something faster, smarter, and more personal. Obit360 helps funeral homes create deeper connections and greater value from their websites.” Matt Powell, Tribute Technology’s Chief Technology Officer, added, “We’re seeing a fundamental shift in how families connect and grieve, and it’s happening online. In the first 48 hours after a death, more than 25% of all obituary traffic occurs, and that traffic is not passive. It drives condolence messages, flower orders, donations, even attendance. Obit360 was built to meet this moment: to turn every obituary into an engine of connection, compassion, and community, and to help funeral homes turn visibility into real-world impact.” Built for the Way People Engage Today Obit360 was designed using real user behavior, family feedback, and industry best practices. It introduces a clean, scrollable layout that places details all in one continuous view — no tabs or extra clicks required. With 70–80% of visitors arriving on mobile, the platform delivers a smooth, intuitive experience on any device while keeping the focus on the loved one being honored. Pages load 30% faster, rank higher in search results, and display sympathy gift options directly within the tribute — leading to a 60% increase in purchases. The straightforward design helps reduce confusion, minimizing support calls from families and guests. Real Results for Funeral Homes Firms using Obit360 report major improvements: obituary page visits have increased by 97%, condolence messages by 86%, and sympathy gift purchases by 60%. With fewer support requests, stronger engagement, and a more modern online presence, funeral homes are deepening their connection with families while elevating their digital brand. Available Soon Obit360 will be available first to funeral homes on Tribute Technology’s Premier Partner Network, with expanded availability to follow. Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.
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