Tribute Technology and Chptr Partner to Launch Tribute Spotlights: A New Way to Honor Loved Ones Through Local TV Stations

February 11, 2025

FOR IMMEDIATE RELEASE            Feb. 11, 2025     


Contact For Further Information:

Tribute Technology

315 Raemisch Rd., Ste G

Waunakee, WI, 53597

press@tributetech.com


Tribute Technology and Chptr Partner to Launch Tribute Spotlights: A New Way to Honor Loved Ones Through Local TV Stations


WAUNAKEE, WI — Tribute Technology, a leader in digital solutions for the funeral profession, has partnered with Chptr, a next-generation storytelling platform, to launch Tribute Spotlights, a first-of-its-kind service that allows families to honor their loved ones through local television broadcasts in over 200 markets.


By expanding memorialization beyond traditional formats, this exclusive partnership provides a meaningful and far-reaching way to celebrate life, reinforcing the role of funeral homes as trusted partners in remembrance.


"We are always searching for new and innovative ways for families to share news of a death with the community and tell the story of their loved one through the obituary. Online obituaries are important as the home of condolences, and making sure we are reaching as many people as possible in service of our families is important ,” said Courtney Gould Miller, president of commercial markets at Tribute Technology. “Tribute Spotlights broadcasts the deaths in the community and the event information, reminding the public of the value of commemorating lives lived and increasing attendance at the funeral." 


Funeral homes and families alike benefit from Tribute Spotlights. For funeral professionals, the service offers a seamless way to enhance their offerings without adding additional work. Each Tribute Spotlight prominently features the funeral home’s branding, reinforcing its role in honoring lives and strengthening its presence in the community. By airing twice daily for up to 10 days, these digital tributes are not just told, but shared far and wide, helping to inform communities of upcoming services and ensuring loved ones are honored with dignity and respect.


For families, Tribute Spotlights provide a new and deeply personal way to memorialize those they have lost. Televised tributes allow for a visually compelling and shareable way to tell a loved one’s story. Families receive a lasting digital keepsake that can be revisited and shared, ensuring memories are preserved for future generations.


The visibility of these broadcasts also encourages greater community support, increasing attendance at services and allowing more people to come together to celebrate a life well lived. With a simple and stress-free process, families can create a meaningful tribute without the burden of additional planning.


“At Chptr, we believe stories should live forever,” said Rehan Choudhry, CEO and founder of Chptr. “This partnership allows families to share their loved one’s memory in a way that transcends time—through television, digital platforms, and the collective memory of their community.”


Local television remains a trusted and widely watched source of community information. By featuring these televised tributes, stations can engage viewers with meaningful, locally relevant content while generating advertising opportunities that support their operations. Tribute Spotlights also creates a new revenue stream for local TV stations, providing valuable human-centered content that resonates with their audiences.


Tribute Spotlights are now available to funeral homes nationwide. To learn more about offering this service to families, visit https://www.tributetech.com/tribute-spotlights.


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About Tribute Technology

Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company aims to give funeral directors everything they need to run their business in one place, making their lives easier.


About Chptr

Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing legacies in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr seamlessly bridges the gap between personal history and public remembrance. Learn more at http://www.chptr.com

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Strategies You Can Use the Minute You’re Back Home: Inside the Tribute Technology Summit If you’re ready to do more than just talk about the future of funeral service, this is where you need to be. The Tribute Technology Summit, November 10–12, 2025, at The St. Regis Longboat Key Resort, co-hosted with MKJ Marketing, brings together the most forward-thinking leaders in the profession for three days of expert guidance, open conversation, and sessions built around real-world takeaways. You’ll head home with fresh ways to strengthen culture, simplify operations, and grow confidently into what’s next. What You’ll Gain New ways to inspire staff and strengthen culture with insights from Jamie Naughton Henriod , former Chief of Staff at Zappos. Tools and systems that save time and improve care , helping you focus on families instead of processes. Smarter strategies for growth, acquisition, and leadership that position your firm for long-term success. Marketing and pricing approaches based on real data , showing what’s working for firms across the country. A clear look ahead at how technology is becoming the new standard of care in funeral service. Join us at the St. Regis Longboat Key Resort this November and come ready to take home strategies you can put to work the minute you’re back in your business. Info and Registration Here
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Waunakee, Wisconsin – October 22, 2025 Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make it easier for funeral homes to manage preneed policies. The planned integration, coming in 2026, will connect Homesteaders’ policy data directly with Tribute Management Software, allowing funeral directors to see and link matching preneed policies right from a case. Policy information will update automatically each night, so directors always have the most current details without sorting through paperwork or entering data twice. “At Homesteaders, we’re committed to offering financial support, expertise, and partnerships that bring value to funeral professionals and the families we serve together,” said Steve Shaffer, Homesteaders President, CEO and Board Chair. “This planned integration with Tribute Technology helps simplifies the preneed management process, giving funeral providers easier access to the information they need so they can focus more fully on designing meaningful experiences for the families they serve.” For funeral homes, this will mean fewer errors, faster workflows, and peace of mind knowing every available fund is captured and applied correctly. Families will benefit too, with less back-and-forth over documents and a smoother, more professional experience. “Funeral directors carry an enormous responsibility, and every minute spent searching for paperwork is a minute taken away from serving families,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “This upcoming integration with Homesteaders takes something complex and makes it simple. It’s about giving time back to the professionals who give so much of themselves every day.” This is the first of several planned integrations designed to connect Tribute Management Software with multiple preneed partners. Together, these systems will help funeral homes work more efficiently and better support the families they serve. About Homesteaders Life Company For nearly 120 years, Homesteaders Life Company has provided products and services to help people design a better farewell. Rooted in financial stability and a deep commitment to the funeral profession, Homesteaders partners with funeral providers of all sizes to help them grow their businesses through innovative preneed solutions. About Tribute Technology Tribute Technology builds technology that helps funeral professionals focus on what matters most—supporting families. Serving more than 9,000 providers worldwide, Tribute’s connected tools for management, websites, marketing, online planning, and payments simplify daily work and strengthen the relationships that matter most. Learn more at www.tributetech.com . Media Contact: Heather McWilliams Mierzejewski VP of Marketing heather.mierzejewski@tributetech.com 303-717-3774
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A simple way to expand your reach and bring more families to your website
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WAUNAKEE, Wis. — October 22, 2025 ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities. Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support. “As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.” The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services. “Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.” Special Offer for Tribute Technology Customers Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative. About ObituaryShare ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive, ObituaryShare offers a simple, affordable way to share stories and strengthen community connection. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
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Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats  New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings WAUNAKEE, Wis., Oct. 6, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats , an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms. “Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.” Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic. When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity. “Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.” The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search. Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences. Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
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