Investing in Your Team: Why Staff Training Matters More Than Ever

February 4, 2025

Equip Your Team with Practical Skills and Accredited Learning Anytime, Anywhere 

Staff training is no longer optional—it’s essential for staying ahead, delivering exceptional service, and maintaining consistency across teams. A well-trained team ensures businesses can adapt to changing consumer expectations while improving overall performance. 


As a Tribute Technology Premier Partner, MKJ Marketing’s Advance U offers a flexible online learning platform designed specifically for funeral and cemetery professionals. These courses go beyond theory, providing real-world solutions that can be immediately applied—along with accreditation for continued professional growth. 


Comprehensive Training for Every Area of Focus 


Advance U offers courses that cover key aspects of funeral and cemetery operations, including: 


  • Arranger Training: The Advanced Course 
  • How to Handle Price Shoppers 
  • Good Call™: How to Answer the 9 Most Common Calls 
  • The Warm-Up in the Arrangement Conference 
  • Cremation Arrangement: Improving Averages & Family Satisfaction 


With courses available for both licensed and non-licensed staff, every team member gains access to relevant, practical training that aligns with their role. 


Why Online Learning Works 


Higher Retention Rate – Online learning is three times more effective than in-person training. 


Bite-Sized Lessons 10-to-20-minute sessions enhance engagement and retention. 


Structured Learning – Required pathways ensure full course completion—no skipping ahead


Flexible Pace – Assign courses individually or train staff as a cohort


Dedicated Course Facilitator – A designated point of contact ensures training success. 


Higher Averages & More Satisfied Families Stronger training leads to better service and business growth


CEU Accreditation – Available at a fraction of the expense of traditional training programs. 

The Future of Professional Development 


Online learning is a flexible, cost-effective, and impactful way to develop talent, enhance service quality, and maintain consistency. Whether you're training new hires or helping experienced staff refine their skills, Advance U provides the tools and knowledge your team needs—when and where they need it. 


Explore Learning Through Advance U
July 30, 2026
A year after integrating with Chptr, Tribute Technology customers can now reach a quarter of a billion monthly radio listeners through the same one-click workflow that already powers televised memorial announcements. WAUNAKEE, Wis. — July 30, 2026 — Tribute Technology today announced that its integration with Chptr now extends beyond local television to include radio through Chptr's expanded partnership with iHeartMedia. Already adopted by more than 100 funeral homes, the expanded integration gives funeral homes access to the television and radio audiences most likely to learn about a passing, attend a service, and support grieving families, all through the same one-click obituary workflow. One year ago, Tribute Technology embedded Chptr's broadcast memorial technology directly into its platform, making it possible for funeral homes to transform an obituary into a professionally produced television memorial announcement without leaving the system they already use every day. Today, that same integration includes nationwide radio distribution alongside television, giving funeral homes access to all 210 U.S. television markets and more than 90 percent of U.S. radio stations reaching a quarter of a billion monthly listeners, all without additional software, data entry, or training. More than 100 funeral homes have already enrolled in the new radio service, reflecting the success of Chptr's existing television integration and the continued demand for trusted broadcast memorial announcements. For funeral homes, the value of broadcast isn't simply reach. It's reaching the right audience. Adults 55 and older remain among the most loyal local television viewers, while radio reaches 87% of U.S. adults every week, more than any other single media platform. Together, television and radio continue to be among the nation's most trusted sources of local news and information, making them uniquely effective channels for community memorial announcements. "This is exactly what we look for in a partnership," said J.B. Showalter, Senior Vice President of Partnerships at Chptr. "Tribute Technology already sits inside the daily workflow of thousands of funeral homes. Bringing our production platform, media partnerships, and nationwide television and radio distribution into that same workflow means families get a meaningful new way to share the news of a passing, without asking funeral professionals to change how they already serve families." For families, the expanded integration means memorial announcements can now reach more of the people whose lives were touched through the trusted local media they already know. For funeral homes, it provides another meaningful way to serve families while reinforcing their role as a trusted community resource. "Over the last year, we've seen that families truly value having their loved one's obituary shared on local television," said ​Anthony Harris, Location Manager at Oak Hill Funeral and Cremation Services. "No single place reaches everyone. Some people watch the news. Others hear the local radio station on the way to work. Adding radio gives us another trusted way to help families reach more of the people who would want to know. It's another meaningful service we can provide with every arrangement." The addition of radio builds on a year of successful television distribution through the existing Tribute Technology integration. "Our responsibility is to continually strengthen the platform funeral homes depend on every day," said Craig Greenseid, CEO of Tribute Technology. "When we can bring meaningful new capabilities into that workflow without adding complexity, our customers benefit. Expanding our integration with Chptr is another example of our commitment to helping funeral professionals better serve families through the technology they already trust." The expanded integration is now available to all Tribute Technology customers. Learn more at Tribute Spotlights | TV Obituaries | Tribute Technology .  About Tribute Technology Tribute Technology is a leading provider of software and services for the death care profession, helping funeral homes, cemeteries, crematories, and online publishers better serve families through connected technology. Its integrated platform simplifies operations, strengthens family engagement, and powers one of North America's largest digital obituary networks. More than 9,000 funeral homes rely on Tribute Technology solutions to support the families they serve. About Chptr Founded in 2020 and headquartered in New York, Chptr is building the distribution network for community storytelling. The company's Broadcast, Social, Video, and Slideshows offerings help funeral homes extend the reach of remembrance, connecting families with the communities that knew and cared about their loved ones. By partnering with funeral homes and media organizations, Chptr ensures life's most meaningful stories reach the people who matter most while keeping funeral professionals at the center of the experience.
July 23, 2026
Most funeral homes know they need a marketing strategy, but figuring out where to start is another matter. In this on-demand webinar, Tribute Technology's Lacey Serrago, Marketing Agency Director, breaks down the core building blocks of a clear, actionable marketing plan built for funeral professionals.
June 18, 2026
Stay ahead in funeral service with Tribute Technology's Tech Insider — your source for industry events, marketing strategies, tech tools, and innovations helping funeral homes serve families better.
June 16, 2026
Tribute Technology's Trend ReCON 2026 brought funeral directors together in Nashville for two days of peer learning, real connections, and hands-on sessions.
May 19, 2026
Technology built around care. See how Tribute Technology is helping funeral homes streamline operations, write better obituaries, and extend their reach — without adding work for your staff.
April 16, 2026
Stay up to date on the latest in funeral service technology — from a national Times Square campaign to new software partnerships, a fresh case study, and events you won't want to miss.
April 8, 2026
Tribute Technology partners with Life Celebration to help funeral homes deliver personalized memorial products quickly, with next-day turnaround and streamlined operations.
February 18, 2026
Discover the 10 expectations families have for funeral home websites in 2026—from modern obituaries to mobile design and online tools that build trust.
February 12, 2026
Families are planning funerals online. Learn how Tribute Technology supports NFDA’s Arranger Training to help funeral professionals adapt and serve families better.
February 5, 2026
NFDA announces Tribute Technology as a sponsor of its Arranger Training Program, supporting funeral professionals with modern, family-centered education.
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