Investing in Your Team: Why Staff Training Matters More Than Ever

February 4, 2025

Equip Your Team with Practical Skills and Accredited Learning Anytime, Anywhere 

Staff training is no longer optional—it’s essential for staying ahead, delivering exceptional service, and maintaining consistency across teams. A well-trained team ensures businesses can adapt to changing consumer expectations while improving overall performance. 


As a Tribute Technology Premier Partner, MKJ Marketing’s Advance U offers a flexible online learning platform designed specifically for funeral and cemetery professionals. These courses go beyond theory, providing real-world solutions that can be immediately applied—along with accreditation for continued professional growth. 


Comprehensive Training for Every Area of Focus 


Advance U offers courses that cover key aspects of funeral and cemetery operations, including: 


  • Arranger Training: The Advanced Course 
  • How to Handle Price Shoppers 
  • Good Call™: How to Answer the 9 Most Common Calls 
  • The Warm-Up in the Arrangement Conference 
  • Cremation Arrangement: Improving Averages & Family Satisfaction 


With courses available for both licensed and non-licensed staff, every team member gains access to relevant, practical training that aligns with their role. 


Why Online Learning Works 


Higher Retention Rate – Online learning is three times more effective than in-person training. 


Bite-Sized Lessons 10-to-20-minute sessions enhance engagement and retention. 


Structured Learning – Required pathways ensure full course completion—no skipping ahead


Flexible Pace – Assign courses individually or train staff as a cohort


Dedicated Course Facilitator – A designated point of contact ensures training success. 


Higher Averages & More Satisfied Families Stronger training leads to better service and business growth


CEU Accreditation – Available at a fraction of the expense of traditional training programs. 

The Future of Professional Development 


Online learning is a flexible, cost-effective, and impactful way to develop talent, enhance service quality, and maintain consistency. Whether you're training new hires or helping experienced staff refine their skills, Advance U provides the tools and knowledge your team needs—when and where they need it. 


Explore Learning Through Advance U
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FOR IMMEDIATE RELEASE July 24, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology Announces Obit360: A Reimagined Obituary Experience for the Digital Age WAUNAKEE, WI – Tribute Technology has announced the upcoming launch of Obit360 , a next-generation obituary platform that transforms how families and communities engage with online memorials. Obit360 is the most significant evolution of Tribute Technology’s obituary experience to date, delivering a faster, more intuitive, and emotionally resonant design built for today’s digital expectations. Optimized for mobile, powered by improved SEO, and designed to increase engagement and revenue, Obit360 helps funeral homes better serve families while elevating their online presence. “Obit360 is the result of listening closely to our clients and the families they serve,” said Craig Greenseid, CEO of Tribute Technology. “We knew the obituary experience needed to evolve — so we built something faster, smarter, and more personal. Obit360 helps funeral homes create deeper connections and greater value from their websites.” Matt Powell, Tribute Technology’s Chief Technology Officer, added, “We’re seeing a fundamental shift in how families connect and grieve, and it’s happening online. In the first 48 hours after a death, more than 25% of all obituary traffic occurs, and that traffic is not passive. It drives condolence messages, flower orders, donations, even attendance. Obit360 was built to meet this moment: to turn every obituary into an engine of connection, compassion, and community, and to help funeral homes turn visibility into real-world impact.” Built for the Way People Engage Today Obit360 was designed using real user behavior, family feedback, and industry best practices. It introduces a clean, scrollable layout that places details all in one continuous view — no tabs or extra clicks required. With 70–80% of visitors arriving on mobile, the platform delivers a smooth, intuitive experience on any device while keeping the focus on the loved one being honored. Pages load 30% faster, rank higher in search results, and display sympathy gift options directly within the tribute — leading to a 60% increase in purchases. The straightforward design helps reduce confusion, minimizing support calls from families and guests. Real Results for Funeral Homes Firms using Obit360 report major improvements: obituary page visits have increased by 97%, condolence messages by 86%, and sympathy gift purchases by 60%. With fewer support requests, stronger engagement, and a more modern online presence, funeral homes are deepening their connection with families while elevating their digital brand. Available Soon Obit360 will be available first to funeral homes on Tribute Technology’s Premier Partner Network, with expanded availability to follow. Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.
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