Investing in Your Team: Why Staff Training Matters More Than Ever

February 4, 2025

Equip Your Team with Practical Skills and Accredited Learning Anytime, Anywhere 

Staff training is no longer optional—it’s essential for staying ahead, delivering exceptional service, and maintaining consistency across teams. A well-trained team ensures businesses can adapt to changing consumer expectations while improving overall performance. 


As a Tribute Technology Premier Partner, MKJ Marketing’s Advance U offers a flexible online learning platform designed specifically for funeral and cemetery professionals. These courses go beyond theory, providing real-world solutions that can be immediately applied—along with accreditation for continued professional growth. 


Comprehensive Training for Every Area of Focus 


Advance U offers courses that cover key aspects of funeral and cemetery operations, including: 


  • Arranger Training: The Advanced Course 
  • How to Handle Price Shoppers 
  • Good Call™: How to Answer the 9 Most Common Calls 
  • The Warm-Up in the Arrangement Conference 
  • Cremation Arrangement: Improving Averages & Family Satisfaction 


With courses available for both licensed and non-licensed staff, every team member gains access to relevant, practical training that aligns with their role. 


Why Online Learning Works 


Higher Retention Rate – Online learning is three times more effective than in-person training. 


Bite-Sized Lessons 10-to-20-minute sessions enhance engagement and retention. 


Structured Learning – Required pathways ensure full course completion—no skipping ahead


Flexible Pace – Assign courses individually or train staff as a cohort


Dedicated Course Facilitator – A designated point of contact ensures training success. 


Higher Averages & More Satisfied Families Stronger training leads to better service and business growth


CEU Accreditation – Available at a fraction of the expense of traditional training programs. 

The Future of Professional Development 


Online learning is a flexible, cost-effective, and impactful way to develop talent, enhance service quality, and maintain consistency. Whether you're training new hires or helping experienced staff refine their skills, Advance U provides the tools and knowledge your team needs—when and where they need it. 


Explore Learning Through Advance U
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Strategies You Can Use the Minute You’re Back Home: Inside the Tribute Technology Summit If you’re ready to do more than just talk about the future of funeral service, this is where you need to be. The Tribute Technology Summit, November 10–12, 2025, at The St. Regis Longboat Key Resort, co-hosted with MKJ Marketing, brings together the most forward-thinking leaders in the profession for three days of expert guidance, open conversation, and sessions built around real-world takeaways. You’ll head home with fresh ways to strengthen culture, simplify operations, and grow confidently into what’s next. What You’ll Gain New ways to inspire staff and strengthen culture with insights from Jamie Naughton Henriod , former Chief of Staff at Zappos. Tools and systems that save time and improve care , helping you focus on families instead of processes. Smarter strategies for growth, acquisition, and leadership that position your firm for long-term success. Marketing and pricing approaches based on real data , showing what’s working for firms across the country. A clear look ahead at how technology is becoming the new standard of care in funeral service. Join us at the St. Regis Longboat Key Resort this November and come ready to take home strategies you can put to work the minute you’re back in your business. Fin d more Info and Registration Here
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