Families are Ordering Keepsakes WHEN? A New Stat That Will Surprise You
Our Premier Partner, Legacy Touch, has recently published a new statistic on the timing of keepsake orders.
An astonishing 23% of orders are placed 100 days or more AFTER a loved one dies.
It’s often assumed that the majority of orders are made during the days or weeks after a loss. Learning that 1 in 5 orders are received months later could impact the way businesses market to grieving families.
During December, when more loved ones than ever are shopping for keepsakes, we want to remind Legacy Touch Partners to enter every PIN every time, along with the email addresses that go with it.
Legacy Touch sends thoughtful email reminders that give families opportunities to browse and purchase when they feel ready – whether that’s one day or one year after the funeral is over.
PINs associated with an email address are 80% more likely to result in a purchase.
Click here for additional details.
(Please note: The Legacy Touch PIN integration is only available on Tribute Technology websites and Tribute Premier Partner websites.)
