AGENDA
Day 1
Monday, November 10
Breakfast (Astor Ballroom 2 & 3)
7:30 – 8:30 AM
Welcome & Kickoff
Courtney Gould Miller, President, Commercial Markets, Tribute Technology
8:30 – 8:40 AM
Session 1
Tomorrow’s Funeral Service: Technology as the New Standard of Care
Courtney Gould Miller, President, Commercial Markets, Tribute Technology
8:40 – 9:40 AM
Session 2
What Families Want: Communication and Personalization Trends Shaping Funeral Choices
Hosted by Courtney Gould Miller President, Commercial Markets, Tribute Technology; Panelists:
Brian Givnish, Director of Training and Development, Life Celebration, Inc.; Craig Meehan, National Sales Manager, ASD; Justin Whatley, Chief Revenue Officer, OneRoom
9:40 – 10:25 AM
Break
10:25 – 10:40 AM
Session 3 [ Featured Guest Speaker ]
Creating a Culture That Lasts: Building Engaged and Inspired Teams from the Inside Out
Jamie Naughton Henriod, Former Chief of Staff, Zappos with Marilyn Gould, Co-Founder, MKJ Marketing on how to use culture to retain employees in funeral service.
10:40 – 12:00 PM
End of Sessions
12:00 PM
Lunch
12:00 – 1:00 PM
One-on-One with Tribute Technology (Astor Ballroom 2 & 3)
Professional Videos Courtesy of Chptr (Astor Ballroom 2 & 3)
Book Your Chptr Session
12:00 – 3:00 PM
Dinner Reception at the Astor Pre-Function Room
6:00 – 8:00 PM
Day 2
Tuesday, November 11
Breakfast (Astor Ballroom 2 & 3)
7:30 – 8:30 AM
Session 1
The State of the Profession: Pricing Transparency and the FTC Funeral Rule
Chris Farmer, General Counsel, NFDA
8:35 – 9:35 AM
Session 2
The Future Unfolding: Inside Tribute Technology’s Next Move
Craig Greenseid, Chief Executive Officer, Tribute Technology; Matt Powell, Chief Technology Officer, Tribute Technology
9:35 – 10:35 AM
Break
10:35 – 10:55 AM
Session 3
Simplifying Payments for Families: Flexible Solutions that Support Every Budget
Hosted by Matt Powell, Chief Technology Officer, Tribute Technology; Panelists: Patrick Pearson, Head of Platforms, US East, Stripe; Dan Solecki, Co-Founder and President, Family Shield Credit; Jamie Meredith, Executive Vice President, C&J Financial; Keith Trost, Chief Financial Officer, Altmeyer Funeral Homes
10:55 – 11:55 AM
End of Sessions
12:00 PM
Lunch
12:00 – 1:00 PM
One-on-One with Tribute Technology (Astor Ballroom 2 & 3)
Professional Videos Courtesy of Chptr (Astor Ballroom 2 & 3)
Book Your Chptr Session
12:00 – 3:00 PM
Day 3
Wednesday, November 12
Breakfast (Astor Ballroom 2 & 3)
7:30 – 8:30 AM
Session 1
The New Rules of Acquisition: What Every Funeral Home Owner Should Know
Glenn Gould, Co-Founder, MKJ Marketing
8:30 – 9:40 AM
Session 2
Marketing Intel: How Other Firms are Handling Pricing on Their Websites and More
Heather Mierzejewski, Vice President of Marketing, Tribute Technology
9:40 – 10:15 AM
Session 3
The Future of Preneed: Connecting Families, Data, and Decisions
Cole Waybright, Vice President, Homesteaders Life Company; Lacey Serrago, Agency Marketing Manager, Tribute Technology
10:20 – 10:50 AM
Break
10:50 – 11:10 AM
Session 4
Leading the Change: A Practical Guide to Software Success in Funeral Service
Russ Grant, Chief Revenue Officer, Tribute Technology
11:10 – 11:50 AM
Closing Remarks & Thank You
11:50 – 12:00 PM
Thank You Sponsors
Tribute Technology Staff Attending
- Craig Greenseid – Chief Executive Officer
- Courtney Gould Miller – President, Commercial Markets
- Russ Grant – Chief Revenue Officer
- Matt Powell – Chief Technology Officer
- Heather Mierzejewski – Vice President of Marketing
- Glenn Gould – Co-Founder of MKJ Marketing
- Marilyn Gould – Co-Founder of MKJ Marketing
- Lacey Serrago – Agency Marketing Manager
- Roman Bowman – Sr. Art Director
- Heather Spilburg – Account Executive
- Sean Erskine – Account Executive
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