Stop Losing Preneed Market Share: What's Actually Working in 2026

Join Jay McAfee, Heather McWilliams Mierzejewski, and Lacey Serago for a one-hour live webinar.

Featured Panelists

70M+ Baby Boomers — the largest generation in history — are entering peak end-of-life planning years right now. The funeral homes that build their preneed marketing engine today will own their local market. Those that wait will lose ground they can't get back.

Join Heather, Lacey, and Jay McAfee of Thomas McAfee Funeral Homes as they share the strategies, channels, and real-world examples that are actually driving preneed leads and planning conversions in 2026. This isn't a sales pitch — it's a practical, peer-led session built for directors who are ready to act.

What You’ll Learn

• Why now is the most critical window to capture preneed market share — and what happens if you wait
  
• What services you can actively market for preneed: traditional burial, cremation, direct cremation with a pre-plan, and full-service preneed packages
  
• Whether direct mailers still belong in your mix — and what the data says
  
• How behavioral marketing turns your website from a digital brochure into a preneed lead engine
  
• Real funnel examples and case study data from funeral homes doing this today
  
• Is it possible to get a preneed lead for $100? We'll show you.