CFS Live: What’s New and What’s Next 

Your CFS website brings families to your door every day, and now we’re making it even better. 

In this live session, we'll walk you through the latest CFS updates and share a look at what’s ahead on the roadmap. These improvements are shaped by feedback from firms and families, user testing, and the behavioral data we see across millions of obituary visits. 

You’ll also have time to ask questions during a live Q&A with CEO Craig Greenseid, Chief Technology Officer Matt Powell, and VP of Account Management Jules Green-Fournier.

What we’ll cover in this session: 

• A closer look at Obit360 
  Why firms and families are raving about the redesigned obituary experience, how it makes obituaries easier to read and share, and the impact it’s already having: 97% more visits, 86% more condolence messages, and 60% more sympathy gift purchases. 

• Website design and usability updates 
  Small but meaningful refinements that make your site cleaner, easier to read, and simpler for families to navigate. 

• Flowers & Trees improvements 
  Enhancements that create a smoother, more thoughtful experience for families who want to send a gift of support.

• Ongoing performance and security work 
  How we continue to strengthen site stability and maintain the high security standards your families expect. 

• What’s coming next 
  A look at upcoming updates and the long-term roadmap for the platform. 

Don’t miss this conversation. 
Join us and see how these updates can make your CFS website even more effective for your families and your firm.

Wednesday, December 17

at 12 p.m. ET

FEATURED PANELISTS

Can’t make it live?

Register now and we’ll send the full recording.