Behind the Scenes of Your Website: What Actually Drives Traffic, Engagement, and Growth

Connecting Directors is hosting a free, one-hour webinar featuring Russ Grant and Zach Wendt from Tribute Technology alongside Ryan Thogmartin.

Your funeral home’s website is often the first place families turn when seeking information, making it one of the most important tools for connecting with your community. But what actually drives traffic, engagement, and meaningful interactions online?

Join Russ Grant, Ryan Thogmartin, and Zach Wendt as they explore the key factors that influence how families discover and engage with funeral home websites. Drawing on real data and industry experience, this webinar will uncover the elements that have the greatest impact on website performance, from obituary pages and posting speed to user experience and engagement.

You’ll gain practical insights into how small improvements can strengthen your online presence and help your firm better serve families both at-need and in advance.

What You’ll Learn

What actually drives traffic and engagement on funeral home websites
Why obituary pages play a critical role in online discovery
How small website improvements can significantly impact engagement
How funeral homes can strengthen their digital presence and better serve families online

Can’t make it to the live event?
Sign up anyway to get access to the webinar recording.